A 7 page paper discussing these two companies. The first real search engine and in business for far longer than Amazon.com, Yahoo! currently posts gross profits roughly equal to those of Amazon.com. Neither, however, currently enjoys profitability. The purpose here is to compare the two companies, particularly in terms of their marketing efforts. The paper includes a SWOT analysis for each company and discusses the marketing mix at each. Bibliography lists 6 sources.
Name of Research Paper File: CC6_KSmgmtAmaYahoo.rtf
Unformatted Sample Text from the Research Paper:
engine and in business for far longer than Amazon.com, Yahoo! currently posts gross profits roughly equal to those of Amazon.com. Neither, however, currently enjoys profitability. The purpose here
is to compare the two companies, particularly in terms of their marketing efforts. Yahoo! Inc. This Internet portal site draws 220 million visitors
each month and maintains 25 international sites in 13 languages. Yahoo! "aggregates content from news, financial information, and streaming media sources, and offers registered users personalized Web pages, e-mail,
chat rooms, and message boards" (Hoovers Online, 2003). The service charges for small services on its site (additional mailbox space, personal ads), and it maintains an alliance with SBC
Communications to provide Internet access. Most of its revenue, however, originates with advertising sales. SWOT Analysis Strengths * Yahoo! is one of the Internets best-known names. * It offers
many services and much content of interest to a wide range of individuals, ensuring a growing stream of visitors to its site each month. Weaknesses * Gaining most of its
revenues from advertising leaves it highly vulnerable to times of economic downturn, such as the current one. * Service in areas such as mail and message boards is iffy at
best, and many users are not comfortable relying solely on Yahoo! for those services. Opportunities * Yahoo! already has millions of visitors to its sites; it could add product sales
or other revenue-generating activities to lessen its dependence on advertising sales for revenue. Threats * Many former users of Yahoo! for its search capabilities have moved to Google, which has
held the number one position for search engines for some time (Yahoo Targets Google for Search Throne, 2003). Further loss could affect advertising rates that Yahoo! is able to