In fifteen pages executive coaching is defined and discussed in terms of its purpose and increasing popularity. Seventeen sources are cited in the bibliography.
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continuing to find greater numbers of areas in which it can be useful. As much as business has changed over the past decade, the executive coach can be a
valuable asset to the executive hoping to advance or retain a current position, and taking part in leading his company to greater profitability. History
Executive coaching has been in existence for decades; it has been relatively recently that it has come to be called by its current name, however. For years, management
consultants assisted senior management in nearly any aspect of their businesses. Whether making strategic decisions based on current and expected business trends, managing their personal and business time, communicating
better with others in the organization and outside of it, or simply assessing the organizations current structure for its efficiency, bringing a consultant in to assess the situation has long
been accepted - and encouraged - business practice. Theory of Executive Coaching The management consultants who offer their advice to senior management certainly
knew less about the specific business than did the managers they were advising. Their value lay in the fact that they are removed from the daily operations and have
the luxury of stepping back in order to take the longer view. The entire face of business changed during the 1980s and 1990s.
The old order of autocracy passed, organizations adopted team structures and business rushed toward globalization with a vengeance. Competition increased to levels never seen before, and rather than
move in cycles as other things do, that competition is expected only to grow for the foreseeable future. The executive coach is the former management consultant with a new