This 15 page paper looks at the potential markets of Brazil and The United Arab Emirates as potential new markets for SunPower, a company that manufactures and sells solar power energy cells. Each market is considered looking at the rationale for considering the market, the general business environment and the solar power market within each country. The firm, and its' performance, is also considered as to enter a new market there needs to be a fit between the market and the company. The bibliography cites 12 sources.
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Executive Summary SunPower operate in international markets and appear to have a very aggressive growth strategy in an industry
that is still in its early growth stages. Global and local conditions in many countries are encouraging the uptake of solar energy as a substitute for traditional power supplies. Brazil
and United Arab Eremites are both potential markets for the expansion, they both have established markets for solar energy and good trade links with the US. Brazils market may be
more constrained with the patter of sales being many smaller cheaper units and a great potential for future growth within the market and the economy develops, whereas the market in
the UAE may be more demanding for higher performance cutting edge technology with a willingness to pay for that technology in a moir? developed economy. Both countries offer a great
deal of potential. 1. Introduction SunPower is an established company selling solar power units. The company has established markets in Spain, Germany, Italy, Singapore, Switzerland, Korea and the United
States, the majority of revenues originating in the United States and Spain. In order to expand the market for companies looking for potential new markets. Two markets which have been
identified as potentially viable are Brazil and the United Arab Emirates. The firm is not in these markets, and they have potentila due to their high level of sunlight being
suitable to run solar powered units. Mm In order to assess the potential for a market the matkets themselves need to be assessed as wel as the way that
the compnay will be able to fit in with those markets, consideirng the companys core competancies and the level of fit. 2. The Potential Markets 2.1 Brazil 2.1.1 Rationale
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