• Research Paper on:
    GAP Inc Analysis And Marketing Plan

    Number of Pages: 20


    Summary of the research paper:

    A 20 page paper that presents an analysis of Gap Inc. Subheadings include a brief overview of the history of the company, including a timeline of major events, and its present status and discussion of recent problems, a description of the three brands; selected fiscal data; discussion of the industry and competitors; customer analysis; competitor analysis; company analysis; GE matrix analysis, SWOT analysis; and a marketing plan that includes all the typical components of price, suppliers, promotion, positioning, pricing, distribution and more. 1 illustration included. Data included. Bibliography lists 17 sources.

    Name of Research Paper File: MM12_PGgapanl.rtf

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    Unformatted Sample Text from the Research Paper:
    store opened in San Francisco, California (Gap, Timeline, 2002). The company was founded by Don and Doris Fisher (Gap, Timeline, 2002). Milestones in the history of this company include: 1976:  Gap goes public, offering 1.2 million shares of stock on the New York and Pacific stock exchanges (Gap, Timeline, 2002). 1977: The Gap Foundation, Gap Inc.s charitable arm, is established  (Gap, Timeline, 2002). 1986: GapKids opens its first store (Gap, Timeline, 2002). 1988: Gap introduces its award-winning "Individuals of Style" advertising campaign (Gap, Timeline, 2002). 1990: babyGap is born and  the first Gap store opens in Vancouver, British Columbia (Gap, Timeline, 2002). 1993" Gap Outlet, originally called the Gap Warehouse, opened (Gap, Timeline, 2002). Also, Gap expanded internationally to France,  with the opening of a department in Paris Galeries Lafayette (Gap, Timeline, 2002). 1994: Gap Inc. introduced Old Navy In this year, GapScents was also introduced in Gap stores  (Gap, Timeline, 2002). 1995: The first Banana Republic store outside the United States opened in Canada (Gap, Timeline, 2002). 1996: Banana Republic introduces gift and home accessories collections (Gap, Timeline,  2002). 1997: Gap introduces their Online Store at gap.com (Gap, Timeline, 2002). 1998: GapKids and babyGap introduce Online Stores at gapkids.com and babygap.com (The Gap, Timeline, 2002). Also, in 1998,  Banana Republic premiered its first-ever TV commercials and debuts its private label credit card and catalog (The Gap, Timeline, 2002). 1999: Banana Republic goes online at BananaRepublic.com (The Gap, Timeline,  2002). 2000: Gap delivers GapMaternity in an online-exclusive debut (The Gap, Timeline, 2002). Old Navy launches its Online Store at oldnavy.com. Gap and Old Navy both introduce their private-label credit  cards (Gap, Timeline, 2002). Gap Inc hit the market like lightening. The company had incredible influence in dress, in fact, it was Gap Inc that is credited with moving the 

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