This 10 page paper is an in-depth examination of the well known company General Electric Company (GEC). The paper starts with a PEST analysis, to look at the political, economic, social and technological impacts on the company. A SWOT analysis is then conducted to identify the strengths weaknesses opportunities and threats to the company. The last analysis uses Porters five forces models, looking at the threat of new entrants and existing competitors, the power of suppliers and buyers and the impact of substitutes. The bibliography cites 10 sources.
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changes, but it is also impacted by the macro environment. To understand this company it can be analysed with the use of a PEST analysis, a SWOT analysis and Porters
Five Forces. 1. PEST Analysis Political The political environment is one that has a high level of impact on General Electric. The political environment has been very changeable in recent
years. The level of anti Americanism has increased as a result of the US declaring war on Iraq. This has impacted on many businesses. To businesses which have interests in
some of the more volatile areas there is now an increased risk to the staff. This was seen with the recent attack on the HSBC in Turkey, GE is just
as vulnerable with many of it operations being potential soft targets. There are also many other political influences, the changes in the
way employment law develops, to the way in which product liability needs to be considered may also be seen as linked to the political environment. The government policies may
also help drive the market, as with the current measures deigned to reduce the digital divide (Hess, 2001) Economic The economy has been a big influence on the compnay, If
we look at the peromance fo the company before the decline triggered by September 11th it recognised that General Electric is one of the most profitable companies in the world
(PR Newswire, 1999). The company wanted the best in terms of management and was prepared to pay for it. It was recently announced
that the remuneration of the CEO; Welch was $16.7 million in terms of salary and bonus (Murray, 2001). As far as the shareholders are concerned they must be pleased, as
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