This 17 page paper examines Hershey from a strategic point of view; the paper presents a mission audit, looks at the firm using Porters Five Forces model, performs a SWOT analysis and then uses a range of strategic planning tools to look at the firm and the strategies is should adopt, including an IE Matrix, a Grand Strategy Matrix and a QSPM, the paper ends by looking at the firms profitability and the earnings per share. The bibliography cites 5 sources.
Name of Research Paper File: TS14_TEhershey.rtf
Buy This Research Paper »
Unformatted Sample Text from the Research Paper:
3.3 Power of Buyers 8 3.4 Power of Suppliers 9 3.5 Substitutes 9 4. SWOT 10 4.1 Strengths 10 4.2 Weaknesses 11 4.3 Opportunities 12 4.4 Threats 13 5. SPACE Matrix 14 6. IE Matrix 15 7. Grand Strategy Matrix 16 8. QSPM 17 9. EPS/EBIT Analysis 18 References 20 1. Introduction
Hersheys is the largest confectioner in North America. The firms entrance into the chocolate market; the core product, started withy by Milton Hershey in 1894, who began with a strategy
to produce sweet chocolate coating for the caramels that were being produced (Hersheys, 2009). This lead to the building of a chocolate factory in Pennsylvania, which was in easy reach
of the ports for the imports of sugar and cocoa (Hersheys. 2009). The factory was fully operational by 1905. It was from this beginning that the firm has grown
to the confectionary giant that it is today, the Hersheys Kisses were started in 1907, and over time more brands and product lines have been added to the range
though development as well as though the strategy of acquisition, in 1956 Hersheys acquired Reese Candy Company, they were both located in the same town and Hersheys had been supplying
Reece with chocolate for the coating to the penny cups, so the firms already had a good relationship Hersheys, 2009). The firm has not diversified into some non confectionary
food areas and the firm sells its goods in 90 countries (Hersheys, 2009). However, much of the strategy and the string position it finds itself in today is the result
of the same strategy which has evolved over the years since. To consider the firm today a range of tools can be used, starting with the way that the firm
competes, its products and philosophy as well as the broader environment. 2. Mission Audit 2.1 Customers The firm seeks to appeal to the mass market, in North America and
Back to Research Paper Results