• Research Paper on:
    Internet Marketing Strategy; A Comparative Case Study

    Number of Pages: 6

     

    Summary of the research paper:

    This 6 page paper looks at two different commercial internet sites and considers their similarities and differences in terms of target market, segmentation, web design and marketing as well as general strategies. This case uses d store and Myer's. The bibliography cites 4 sources.

    Name of Research Paper File: TS14_TEmarint.wps

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