This sample marketing plan involves promotion of a wellness and fitness spa in the Redwood Coast region of northern California. Topics discussed include a SWOT analysis, marketing mix, budgets and measuring outcomes. Bibliography lists 1 source.
Gualala, Calif., which is the northern part of the states. In this paper, well examine what, exactly, needs to be considered as viable parts of a marketing plan. Much of
the data used throughout this paper is courtesy of the Redwood Coast Chamber of Commerce. One aspect that was hard to come by, however, was actual population and demographic breakdowns,
which are essential for such a proposal. For purposes of this paper, however, well assume that the demographics are available to support such a center, and that the people wishing
to open their business in Gualala have done their homework and know that there are enough young professionals willing to take advantage of the facility. Executive Summary
The owners of the Wellness and Fitness Spa have decided to base their center in Gualala, California, a location in the heart of Redwood Forest
Country. Attracted by the locations pristine beauty, as well as specific demographics and a certain lack of competition, the owners believe that their business can flourish in such a climate.
This plan will examine how, exactly, the owners need to market and publicize this business, taking into account a situational analysis (including target markets, location description and a SWOT analysis);
goals of the marketing program; an action plan that features a marketing mix and appropriate activities; a discussion about budgets; an evaluation of the processes and how to measure the
outcome. It is hoped that by following this plan, that the owners will be able to set objectives and follow the steps to achieve those objectives. Situation Analysis
Location. The location of the spa would be in Gualala proper, which appears to be the center of an incredibly gorgeous area known as