Research Paper on:
Methods of Market Entry; A Case Study

Unformatted Sample Text from the Research Paper:
consideration may be why they may wish to undertake this action, as this will help understand the options that will be available to them and hw they may view the  options. Historically as soon as man found he was able to trade for items he could not or did not produce for himself international trade commenced. Although this may  have started in the times before there were written records it is only in the last few centuries that the trade has become more evident. The motivation behind many of  the trade routes opened and empires created was so that countries could make use of resources in countries other than their own and access the markets to sell their goods.  The driving factor may have been for the commercial value and profit it will bring, or for the wide scale recognition and  respect that used to be associated with the size and power of an empire. But even where the motivation may have been seen as partly that of power, it was  always related to the obtaining and utilisation of goods either not available in other places, or the prospect of them being cheaper in that land or the ability to use  that route or connection to create profit. The motivation behind international trade is made up of push factors and pull factors.  The pull factors may be seen in the attraction that new markets hold, such as new emerging or developing market where the product lifecycle stage is in the growth phase  and there in a great demand (Thompson, 1998). This is the case where many western countries have sought to develop outlets in Asian countries or within the Indian continent.