Research Paper on:
Organizational Development

Unformatted Sample Text from the Research Paper:
where fees are due, However whichever model is appropriate the need for commercial aspects to be considered is a high priority to create a scenario where education can be self-funding.  By looking at the commercial necessitates the development of any organisation such as the International Centre for English Language Studies (ICELS) at Oxford Brookes University maybe placed it into  a wider context. This is an area where there is a great deal of competition. Many schools may offer similar facilities and course, even if the courses at Brookes are  of a superior quality. Those who attend are likely to undertake an information search and as such this places the organisation into a competitive environment where it needs to compete  with other organisations for the custom of the students. The way in which a company chooses to compete in a market place will be dependant on many factors. These may  be seen as both micro and macro factors, that is factors over which the company may have some control and are individual to the separate companies, and the factors  with the company cannot control such as the state of the economy and the political background. This is the same for small and large companies alike in a range of  different sectors. The market position adopted by the company will also be influenced regarding the available competitive advantage. The advantage may be  determined by in the resources and core competencies (Stalk et al, 1992). For example Microsoft has a huge advantage due to its number one position, where as iMac have an  advantage with the highly delicate in intricate scientific and graphic software available for their computers. Therefore the position a company adopt will depend on the make upon the market