• Research Paper on:
    Purpose Of Business Research And Research Proposal

    Number of Pages: 8


    Summary of the research paper:

    This 8 page paper has two discrete sections. The first section discuses the purpose of business research and includes comments on type of research. The second section is a business research proposal that includes Title, background, research objectives, methods, and literature review. The case has to do with introducing a product to the consumer market. Bibliography lists 6 sources.

    Name of Research Paper File: MM12_PGbsprpo9.rtf

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    Unformatted Sample Text from the Research Paper:
    research is a process that includes planning, obtaining and analyzing information. The obtained data and information may be used by the person who conducts the research or it could be  passed on to others who will actually make the decisions. Research is essential to provide unbiased data and information for organizations to make effective decisions. There are a number of  specific purposes related to business research. It might be to identify problems within the organization or opportunities for the organization or to investigate the performance of the organization within the  industry. It may be to gain insights that will act to refine the organizations strategies, processed, procedures and tactics. One of the areas of research in business that is ongoing  is market research. There are two general categories of data that may be obtained in the research process. Primary data is collected and developed by the researcher; secondary data  is that which is obtained through published reports (Barrios, 2004). Many times, business research will begin with what is published about the issue but it depends on the issue being  researched (Barrios, 2004). For instance, if a manager wanted to know why there were so many customer complaints, he or she would go directly to the source and interview or  survey customers. Research designs are broadly classified as quantitative, which is scientific, and qualitative, which is descriptive. Quantitative design methods are analyzed with statistical techniques, they attempt to prove or  disprove a theory or hypothesis (University of California, Irvine, 2008). Qualitative design methods attempt to understand something in its natural setting (University of California, Irvine, 2008). The type of research  design selected depends on the purpose of the research. Quantitative methods include experiments, quasi-experiments and surveys (University of California, Irvine, 2008). Each results in data that are analyzed with 

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