This 10 page paper is written in two parts. The first part considers the case stud of the News Corporation and the position it was in during 2000. The paper includes a SWOT analysis, the rationale behind the model used, the advantages and advantages of related diversification and a potential future strategy. The second part of the paper looks at how joint ventures and strategic alliances have been used in the automotive industry and the advantages they have helped realise. The bibliography cites 4 sources.
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and political power. However, it is also very large has high overheads and is still is undertaking repayments from the debt restructuring to understand the position of the organisation at
this time we can undertake a SWOT analysis. Strengths One of the main strengths of this company is the leadership. Murdoch has taken the company from a single
published title to a global multimedia conglomerate. The leadership is undertaken in a very careful manner, the company does not appear have been started with a particular strategic plan, other
than growth. However, the leadership has not limited strategy that has been used to the commercial environment, but has exercised political muscles. With a history where it is suspected that
Murdoch has managed to influence the UK government when under the leadership of Margaret Thatcher and also the Australian government, WE have also seen that Murdoch has been so committed
to growing the empire that he even obtain US citizenship to aid growth in the US. His leadership style also has developed a very transparent reporting system. This involves the
use of weekly reports where key measures are used and a comparison is made with the previous year. This allows all the information to be placed in a single easy
to read report and has an immediate comparison with past performance. This allows for greater level of control to be exercised by the review of the reports. We can
also argue that the straightforward of the company is not only in the core competences that are used across the range of media, but an additional competence has been acquired
with the ability to acquire poor performing company and then use the resources of the company and the skills already in the company turn it around and create value for
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