Research Paper on:
The Marketing of Sports

Unformatted Sample Text from the Research Paper:
industry, methodology, statement of results of different types of marketing in the sports industry as well as surveys, analysis and discussion which will help to provide the student with ample  summary and recommendations as to the best way to use marketing to promote sports and sporting centers. AIMS AND PURPOSES The role of public relations for a sports marketing  organization is more vast than one might imagine. Events and actions seemingly unrelated to the activities of a corporation that focuses on sports can actually serve to make or  break the bottom line profit margin. We have seen public relations become so important within the sports marketing industry that many of the larger sports corporations now have  public relations firms actually serving on their boards of directors. There is less focus on customer service now than there is on creativity in eliciting the right sports associations  and delivering messages effectively. This paper will serve to show different marketing techniques, and to provide a guide to sports managers and sports centers on the issues relating to  and affecting the marketing of sports. Methodology, results, surveys and analysis will be provided so that the best conclusions and recommendations can be drawn from the information provided.  The trouble lies in making sports marketing integration work. Many powerful forces offer opposition: human nature, peoples comfort level, organizational structure and financial operations. This all boils down to  one basic fact: direct marketers and general marketers in the sports industry dont always understand each other. They are trained differently, their objectives are usually not the same, and  they come from different marketing cultures. This is as true of sports agencies as it is of sports marketing departments. By focusing upon the myriad learned behaviors exhibited