Research Paper on:
Tobacco Use and Gender

Unformatted Sample Text from the Research Paper:
women who smoked. But, with womens rights and women being determined to have the same rights as men, women took up smoking as a sign of independence. Through the decades  we have seen the rates alter as men and women switch positions as the most prevalent smokers. In more recent times it seems that more men than women smoke, but  then again it appears to depend on the age group and the study being performed. As with any research topic there is bound to be some deviancy as subjects and  processes differ. Bearing this in mind we present the following paper which examines studies which address smoking tobacco and gender relevancy. Gender and Tobacco As mentioned, women did  not always smoke tobacco but eventually came to see it as a way to assert their independence. Of course, this was before smoking was widely understood to be an incredible  danger. As an interesting historical perspective we find that Marlboro was first intended to gain female smokers. But, the company knew that it would be a challenge to sell to  women. "Advertisers had to somehow convince the women that stained teeth, foul breath and addictive cravings, not to mention that dry, heaving morning cough, were somehow genteel and ladylike. Philip  Morris Cos. Inc. decided that its brand needed to have a classy, sophisticated name" (Mingo 59). At the time Winston Churchill was big in the news and the marketers like  the sound of the Duke of Marlborough, who was a relative of Churchill. They did not, however, like the way the name looked in print on the pack so they  reduced the name to Marlboro. "In the 1920s the Marlboro campaign was based around how ladylike the new cigarette was. They painted a red band around the filter to hide