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In seven pages business ethics are considered in this case study analysis of Pat Parker and Associates. Three sources are cited in the bibliography.
Pages: 7
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This 5 page paper examines the case study of ONSET Ventures, a venture capital company, and their funding of TallyUp, a start-up. Bibliography lists 1 source.
Pages: 5
A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discusses the promotion component of the marketing mix and discusses why this hospital is not involved in marketing. Bibliography lists 2 sources.
This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the ...
Pages: 6
TiVo is a highly differentiated digital video recorder, but despite gaining the first mover advantage the company has struggled as competition has increased. This 14 page paper examines a case study provided by the student, looking at the company including the internal and external environment, core competences, strategic planning, segmentation, competitive strategies, marketing mix, value ...
Pages: 14
This 8 page paper evaluates the chain TGI Friday's and how it has fared in Great Britain. Suggestions are made in terms of this case submitted by a student. No sources are used in this marketing analysis.
Pages: 8
This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
Pages: 3
This 5 page paper evaluates the problems at Nissan by using a Harvard Business case study. The article of focus is written by Ghosn himself. Bibliography lists 1 source.
This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. ...
This 5 page paper is a case study of Burt's Bees. It identifies company problems and proposes solutions. Bibliography lists 1 source.
In eight pages a case study involving an electric fencing marketing plan is examined and includes a consideration of press and television coverage that will promote marketing messages that are psychologically appealing. Four sources are listed in the bibliography.
The mid 1970s financial problems of Massey Ferguson are considered in this business paper consisting of six pages in which the problematic issues are analyzed in terms of how they could have possibly in avoided and what future options may be at its disposal in terms of refinancing. Three sources are listed in the ...
In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales increase triggers, VALS categories, and target market. Four sources are listed in the bibliography.
In five pages marketing is the central focus of this review on the text Radical Marketing. There are no other sources listed.
In five pages three models are presented in a case study utilizing instruments of measurement and surveying. Three sources are cited in the bibliography.
In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing suggestions provided. Eleven sources are cited in the bibliography.
Pages: 12
In ten pages these 2 very different business conglomerates are contrasted and compared. Eight sources are cited in the bibliography.
Pages: 10
In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent problems with marketing mix and strategy among the topics discussed. Six sources are listed in the bibliography.
This paper discusses Internet marketing strategies utilized by the sculptor Kelly Borsheim. This five page paper has three sources listed in the bibliography.
In five pages a Bumble Bee company problem is considered in this case study in which various solutions are suggested and analyzed before one is selected. There are no other sources listed.
In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six sources are cited in the bibliography.
Pages: 18
In five pages this paper examines the European BSE beef crisis from an international marketing perspective. Five sources are listed in the bibliography.
In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes and their reasons. Four sources are listed in the bibliography.
In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps, candidate strengths and weaknesses, organizational issues, and communications. Five sources are cited in the bibliography.
Campbell's Soup Company is the focus of this paper that looks as at a variety of issues concerning the company's strengths. This six page paper that contains one source examines how each of its CEOs contributed to the firm's success.
This paper examines how inefficient marketing plans for the Millennium Dome hindered attendance and profitability. This five page paper has five sources listed in the bibliography.
In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tourist and UK beneficial as outline in a Financial Times' article. Three sources are cited in the bibliography.
In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven sources are cited in the bibliography.
In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and what type of broad marketing plan would be required. Three sources are listed in the bibliography.
This paper consists of fifteen pages and considers the cosmetics industry and provides an analysis of the Estee Lauder Company. Twenty one sources are cited in the bibliography.
Pages: 15
In six pages this paper evaluates a training manual for Cap Hays in an examination of the various considerations that have to be made regarding Speed Check software, the economic feasibility of such a manual, and other relevant topics.
In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography.
Pages: 2
In two pages Airbus and Boeing are examined in an overview that includes corporate history of each as well as their industry rivalry. Eight sources are cited in the bibliography.
In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's reaction in terms of marketing and nonmarketing strategies. Five sources are cited in the bibliography.
In five pages this paper discusses the failures of the United Kingdom's Millennium Dome project. Six sources are listed in the bibliography.
In a paper consisting of five pages the reinvention of the Target Corporation is examined in a discussion of logo display and 'cheap chic' advertising and marketing that has transformed it into a major retail industry player. Ten sources are listed in the bibliography.
In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, functioning analysis and productivity; task environment; and microenvironment. Nineteen sources are cited in the bibliography.
Pages: 20
In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms of strategic marketing similarities and differences of Nokia and IBM. There are sources listed in the bibliography.
Pages: 11
In five pages Dell's corporate rise within the personal computer industry is assessed in terms of its ecommerce strategy. Four sources are cited in the bibliography.
In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Company. Three sources are listed in the bibliography."Ki
In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consideration of changing strategies and the uses of Ansoff's Matrix and the life cycle model. Fourteen sources are listed in the bibliography.
In five pages this paper analyzes the flawed Firestone tire fiasco regarding Ford Explorers in terms of blame and in an Aristotelian analysis of the dilemma. Eight sources are cited in the bibliography.
In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Caribbean locale featured and 2 quite different case studies. Three sources are listed in the bibliography.
In seven pages a small bookstore is the focus of this examination of how a small business can develop a marketing campaign that will allow it to effectively compete with larger corporate entities. Five sources are listed in the bibliography.
In seven pages this paper discusses the court ordered 2000 breakup of Microsoft and the company's counterattack. Seven sources are cited in the bibliography.
In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of changes, target marketing, and the 4 P's. Four sources are listed in the bibliography.
A Travelstore.com case study is presented in seven pages and includes both challenges, opportunities, and success through information systems. Ten sourcees are listed in the bibliography.
A problem with Gerber during the early nineties is the focus of attention this analysis that explores what Gerber did and might have done. Only the case study is used in the context of this five page evaluation.
In five pages this paper applies a 4Ps analysis to the London Zoo in order to make strategic marketing suggestions for the future. Four sources are listed in the bibliography.
Pages: 4
This paper discusses the online presence of the Levi Jean Company, levi.com. This five page paper has no additional sources listed in the bibliography.
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