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In ten pages this paper examines the government, competitive, cost, cultural, and social drivers that must be considered in Disney's globalization efforts. Eleven sources are listed in the bibliography.
Pages: 10
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This paper provides a case study of Harley-Davidson. The author focuses on future issues and potential problems as well as ways to overcome them. This seven page paper has five sources listed in the bibliography.
Pages: 7
In four pages this paper discusses an 'all in one' handheld telephone in a consideration of how to conduct appropriate research in order to analyze this particular market. Four sources are cited in the bibliography.
Pages: 4
In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are listed in the bibliography.
Pages: 14
In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing strategy. Five sources are cited in the bibliography.
Pages: 8
In nine pages Harley Davidson's corporate history is chronicle in an attempt to expose the 'bad boy' image it has acquired over the years. Ten sources are cited in the bibliography.
Pages: 9
The development of a small business and the role played by market research are the focus of this paper consisting of nine pages with competition and segmentation discussed and examples provided. Ten sources are listedi n the bibliography.
This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The author includes recommendations for different marketing strategies and looks at what might have happened in each situation. This thirteen page paper has twenty-six sources listed in the bibliography.
Pages: 13
In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business considerations, market determinations and legitimate expectations among other relevant issues. Six sources are cited in the bibliography.
Pages: 6
In five pages this paper examines Intel in terms of corporate history, case problem statement, analysis, and recommended solutions. Two sources are cited in the bibliography.
Pages: 5
Written as a report to a company's CEO, this paper argues that involvement in E-Commerce is a sound business decision. This sixteen page paper has nine sources listed in the bibliography.
Pages: 16
In five pages this paper examines the rapid development of global communication in terms of how news 'spinning' or biased reporting will be influenced in the future. Three sources are cited in the bibliography.
In ten pages this paper examines the fast food industry performance of Boston Market and KFC with corporate overviews and global expansion by KFC among the topics explored. Ten sources are cited in the bibliography.
In a paper consisting of five pages Texas Instruments is considered in this company case study. There is no bibliography included.
In ten pages this paper examines the introduction of scooters to Spain in a discussion of conditions and concerns that need to be addressed. Six sources are cited in the bibliography.
In seven pages a consideration of Oracle's position in 1990 is presented with a discussion of some of its corporate missteps with financial examinations and recommendations including the elimination of the CEO provided. There is one source cited in the bibliography.
In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing an assessment of its societal influence. Six sources are listed in the bibliography.
In five pages this paper discusses Geico Direct in a consideration of its various strategic marketing approaches. There are no sources cited.
In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in a consideration of what they need to do to address issues of decentralization, diversification, and globalization. One source is cited in the bibliography.
In six pages this paper examines customer attraction and retention in this marketing consideration of Gap, Inc. Six sources are cited in the bibliography.
In six pages this paper examines what information is required to develop a Dell marketing plan and how a strategy can result from this information along with implementation and consequences considered. Six sources are listed in the bibliography.
The Ritz Carlton and the quality operations this hotel chain represents are the focus of this case study that consists of sixteen pages. Ten sources are cited in the bibliography.
In ten pages this paper examines marketing and distribution systems of USA Today in a case study consisting of ten pages. Five sources are listed in the bibliography.
In twelve pages this paper discusses strategies of Rolls Royce and Levi Strauss in terms of market share. Three sources are cited in the bibliography.
Pages: 12
In fifteen pages the fast food industry is considered in an overview that includes history that commences with the 1916 opening of White Castle, executive summary, primary players, growth and success factors, financial information, multibranding trands, analysis, and industry prospects. Twelve sources are cited in the bibliography.
Pages: 15
In ten pages this paper examines the lessons for the entrepreneur found in the Starbucks' corporate experience as detailed by Howard Schultz in Pour Your Heart Into It. There are no other sources listed.
In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launching in a consideration of the car's design, marketing, and placement issues. Nine sources are listed in the bibliography.
In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and eventual decline are considered. Ten sources are listed in the bibliography.
In ten pages Dell is examined in a company introduction that includes consideration of its market share information with its successful Internet sales business included along with a 4Cs analysis which is a 4P modification. Fourteen sources are cited in the bibliography.
In ten pages this paper discusses the UK chocolate industry in an overview of its present status with a fictitious manufacturer case study presented to illustrate various points. Eight sources are listed in the bibliography.
In a paper consisting of five pages the factors determining failure and successes of airlines are discussed in terms of Southwest's control of the market share and the ways in which a strategy to move from point A to point B quickly are also examined through the beneficial preference of efficiency rather than customer amenity ...
In a paper consisting of five pages a hypothetical venture between Nike and Levi Strauss is proposed and considers advantages and disadvantages such a joint sportswear line would have for each. There are five bibliographic sources listed.
In sixteen pages a long term marketing approach that might improve the attractiveness of the rundown city of Daugavpils to both tourists and investors is examined that involves using existing resources and emphasis upon local attributes.
In five pages this paper considers how to create a nail varnish painting pen in a discussion of target market and marketing campaign strategies.
In five pages the product development and project management woes suffered by Campbell's in 1988 as detailed in Harvard Business School CAse 9-690-051 is discussed. Two sources are cited in the bibliography.
In seven pages this paper considers how to market a business consulting firm. Five sources are cited in the bibliography.
In eight pages marketing and retail sales are examined in terms of the significance of communication with a fictitious business plan outlining various communications aspects in advertising market definition and targeting presented. Six sources are cited in the bibliography.
In five pages this paper considers a possible hotel purchase in this student submitted case study featuring various pertinent marketing considerations regarding such a venture. Ten sources are listed in the bibliography.
In five pages this paper considers Revlon's isolation, industry position, and its overall strengths and weaknesses with advertising and product life cycles also discussed. Six sources are listed in the bibliography.
In five pages this paper examines the marketing of vegetarian dog food in terms of target market identification, campaign outline, and how to gauge campaign effectiveness.
In a paper consisting of six pages an executive summary, company perspective, financial analysis, conclusions, and recommendations for the future as they apply to Pfizer are presented. Four sources are cited in the bibliography.
In six pages this paper discusses how to solidify Clearly Canadian's position through profitable production as well as distribution. Two sources are cited in the bibliography.
In five pages this paper makes marketing recommendations for PreFone Integrated Products, which is a telephone telemarketing call screening system. There are no sources cited.
In seven pages this paper answers student posed questions on the life cycle of a product in terms of production model development and various changes within this life cycle.
In seven pages this paper discusses how Nike markets cross training shoes for women in a consideration of pricing and market segmentation. Ten sources are cited in the bibliography.
In five pages this paper examines the European expansion of the Toys 'R Us chain in a corporate overview that analyzes the company's performance. Ten sources are cited in the bibliography.
In five pages this paper examines strategies for Gap to employ in order to increase its market share. Five sources are cited in the bibliography.
In seven pages this paper discusses Mattel toy manufacturing in a consideration of company history, corporate strategy, current weaknesses and strengths and possible change. Ten sources are listed in the bibliography.
In ten pages this paper examines the UK retailer Marks and Spencer in terms of how its marketing philosophy developed with theory, successes and failures of this philosophy among the topics discussed. Nine sources are listed in the bibliography.
In five pages this paper explain nonprofit organization and marketing mix concepts in a United Way case study and a need to restore its tarnished public image after a scandal. Five sources are cited in the bibliography.
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