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In this paper that consists of eight pages the history of advertising within this sixty year period is explored. There are 21 bibliographic sources listed and footnotes are also supplied.
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In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provided to illustrate various points made. Eleven sources are cited in the bibliography.
This paper examines the use of deceptive advertising techniques in the media throughout history. This six page paper has five sources listed in the bibliography.
In ten pages 2 athletic footwear promotional strategies are created with an advertising copy sample and the strategy that best targets consumers are discussed. Seven sources are cited in the bibliography.
In six pages this paper examines the power represented by the human physical body and the negative impact of a power shift. Four fashion model visuals are included and eight sources are cited in the bibliography.
In five pages this paper discusses Geico Direct in a consideration of its various strategic marketing approaches. There are no sources cited.
In a paper that contains ten pages the cultural values communicated through sex in advertising are discussed. There are ten bibliographic sources cited.
In five pages this paper examines the connection between lagging sales and poor advertising. Six sources are cited in the bibliography.
In five pages this paper discusses advertising in America and how it reflects and represents women, the family, society, and the twenty first century removal of traditional gender bias. There are four sources cited in the bibliography.
In this paper consisting of eight pages the U.S. advertising industry since the 1950s is examined in terms of ideas, effectiveness, and broadness of scope. There are two bibliographic sources cited.
In five pages this business consideration of Coca Cola examines advertising and how the conglomerate presently experiences both opportunities aas well as threats to its advertising impact. Three sources are cited in the bibliography.
In five pages children under the age of 18 and their purchasing power are examined in terms of population data along with their influence on purchase buy parents as well as their own direct purchases. Eight sources are cited in the bibliography.
In five pages this paper considerst three ads that appeared in the October 2001 issue of SELF magazine in terms of how they represent the American Dream in conjunction with the ideas expressed in Jack Solomon's essay, 'Masters of Desire.' There are four bibliographic sources cited.
In a paper that consists of five pages the relationship between brand marketing and advertising with regards to sales is explored. There are five bibliographic sources cited.
In eight pages changes such as the Internet and globalization impacts as they have affected the advertising industry are outlined. Five sources are cited in the bibliography.
This paper discusses the creativity impact of pretesting at various advertising campaign stages in 5 pages. Five sources are cited in the bibliography.
In ten pages this paper assesses the detrimental effects commercial and political advertising have on society. Nine sources are cited in the bibliography.
In five pages this paper examines the trend setting aspects of minority teens in a consideration of an article that discusses how soft drink companies appeal to this important target market. Two sources are cited in the bibliography.
In five pages the reasons why male audiences find beer advertising so appealing is examined with a consideration of Guinness, Foster's, Miller, Carlsberg, Heineken, and Budweiser. Ten sources are cited in the bibliography.
In five pages this paper examines how commercialization has usurped every aspect of human life by infiltrating both private as well as public spaces.
In eight pages marketing and retail sales are examined in terms of the significance of communication with a fictitious business plan outlining various communications aspects in advertising market definition and targeting presented. Six sources are cited in the bibliography.
In eight pages a strategic business plan for the expansion of a small auto repair shop is presented with a consideration of ownership and location, procedures of operations, personnel, competition, activities to generate business, and a workable marketing plan. Six sources are cited in the bibliography.
In five pages this paper examines successful advertising in an historical overview that includes such brands as Tommy Hilfiger, Wrigley's Ivory Soap, and Coca Cola. Four sources are cited in the bibliography.
In five pages this paper discusses Philip Morris's lawsuits in a discussion of proposed company name change and the tactics behind this change of name. Seven sources are cited in the bibliography.
In five pages U.S. advertising is first discussed in a general overview and then an examination of how management style is affected by corporate culture with an example of McCann Erickson is offered. Two sources are cited in the bibliography.
In five pages this paper examines consumerism and the mass marketing industry within the context of Susan Strasser's book. Three sources are cited in the bibliography.
In five pages this paper considers how the article discusses the industry of manufactured housing in terms such topics as ethics, goodwill, objectives, and target audience. One source is cited in the bibliography.
In a paper consisting of six pages the ways in which advertisers influence consumers through marketing techniques suhc as euphemisms, dramatic words, double meanings, rhyme, alliteration, metaphors, and violating grammatical and semantic rules among others are examined. There are five bibliographic sources cited.
In eight pages and various subheadings, Xerox is analyzed in this comprehensive overview of marketing strategies, lack of marketing success, commercialization, and market share expansion efforts. Twelve sources are cited in the bibliography with the inclusion of one table.
This paper considers the viability of various famous personalities to promote various products in eight pages. Ten sources are cited in the bibliography.
In five pages this paper discusses variations in advertising campaigns by cigarette companies. Two sources are cited in the bibliography.
This paper examines various techniques employed by the alcoholic beverage industry in terms of self-regulation, advertisement, and media relations. This eight page paper has eight sources listed in the bibliography.
In sixteen pages this paper provides a comprehensive examination of the UK's Dyson Appliance Company in terms of past, present, and future outlook. Fifteen sources are cited in the bibliography.
In a paper of 10 pages the items people have no interest in buying online are discussed along with a provided examination as to what services might not sell as easily as compared to others on the Web. There are 14 bibliographic sources.
In five pages this paper discusses the various company publics businesses serve in a case study of Pfizer and how negative public opinion regarding the pharmaceutical industry can be changed in a positive way. Eight sources are cited in the bibliography.
In five pages a report discussing this landmark text first published in 1981 is presented. There are no other sources listed in the bibliography.
In six pages this report discusses the dangers associated with both the Xenedrine diet supplement and its advertising. Seven sources are cited in the bibliography.
The false images of beauty projected by advertising are explored in this paper consisting of five pages which discusses their negative effects on young women through a hypothetical research model and examination of pertinent literature. There are three bibliographic sources cited.
In eight pages Haagen Dazs ice cream companies are subjected to a marketing analysis that includes market segmentation, usage of the Four P's, techniques of innovative marketing, and competitive advantage. Eleven sources are cited in the bibliography.
The soft drink company 7 UP is a proven leader in advertising. This seven page paper explores its billboard campaign as it has evolved over time. Eight sources.
In twenty seven pages this paper discusses how in the Nineties, consumer status and culture were influenced by fashion magazines. Seventeen sources are cited in the bibliography.
In forty three pages this paper examines the process of unification that is involved in integrated marketing communications in a consideration of what it is, how it functions, with IMC differences from conventional models and the criticism it has generated. Seventeen sources are cited in the bibliography and there is the inclusion of 1 ...
In three pages this student supplied case study examines the ethics of telemarketing call lists in terms of privacy rights. There are no sources listed.
In five pages this paper discusses Nike in a consideration of corporate history, logo, mission statement, marketing targets, competition, ecommerce, and its strategies regarding marketing and pricing. Five sources are cited in the bibliography.
In twelve pages this paper examines the impact of the postwar years in terms of the economy with consumer products becoming more 'feminized.' Eighteen sources are cited in the bibliography.
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