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In twenty pages Great Britain's BSBC Bank is used in a study of global market trends and ways in which this bank can take additional steps to distinguish itself from competition. Two figures are included and eighteen sources are cited in the bibliography.
Pages: 20
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A tutorial consisting of five pages discusses Costco's distribution and marketing channels in an assessment of its philosophy of distribution, inventory, and customer base with improvement recommendations also provided. Three sources are cited in the bibliography.
Pages: 5
In twenty pages this paper considers Germany's competition and target markets in a consideration of ice cream bars with issues including product distribution licensing, joint ventures usage, and consumer behavior included. Six sources are cited in the bibliography.
In eleven pages current and future technological advancements in electronics are considered along with a literature review and analysis of consumer behavior and the impact of technology provided. Five sources are cited in the bibliography.
Pages: 11
In five pages this research paper describes a vacation in paradise through consideration of activities, places to stay, landscape, and climate. There are six bibliographic sources cited.
In ten pages Dell is considered in an example that includes the 4Ps and marketing strategy for Europe's Internet computer sales market. Eleven sources are listed in the bibliography.
Pages: 10
In five pages this paper discusses foreign market business transactions and issues of wholly owned subsidiaries, joint ventures, licensing, and exporting, and the differences between them along with the advantages and disadvantages of each. Three sources are cited in the bibliography.
In five pages Dr. Sandra Finch's dental practice featured on http://www.drfinch.com is assessed in terms of customers, their role, and evaluates customer satisfaction and retention through suggestions and possible advertising and web page improvements. Six sources are cited in the bibliography.
This paper consists of nine pages and examines an article published in 1999 that discussed how Roche Diagnostics endeavored to increase its 'very satisfied' customers' share into 'delighted' customers that are more likely to be repeat customers in the long term as well as recommend Roche Diagnostics to their colleagues and friends that will also ...
This paper examines a marketing plan for launching a successful juice bar in Canada. The author discusses the Five-P's, competition analysis, and customer retention. This ten page paper has five sources listed in the bibliography.
In five pages Customer Relationship Management is defined, its various factors described, and its implementation is discussed within the context of a detailed literature review. Sixteen sources are listed in the bibliography.
This research paper compares two websites in the restorative dentistry industry. The author includes a SWOTT analysis, and concludes that neither practice is fully utilizing their website.This five page paper has five sources listed in the bibliography.
In five pages this paper examines marketing approaches for ebusiness in a consideration of Monster.com with Cyber Dialogue, SRI, and AC Nielsen among the marketing information gathering tools discussed. Six sources are cited in the bibliography.
In five pages the ways in which aggressive branding limits consumer choices are examined. Three sources are listed in the bibliography.
In five pages the significance of establishing a communication and marketing campaign while privatizing a utility industry in a developing country is examined along with a discussion of how similar such campaigns have been enacted. Five sources are listed in the bibliography.
In a paper consisting of five pages an overview of beef irradiation is examined in terms of the process, levels of radiation, regulations, and health concerns. Six sources are cited in the bibliography.
In fourteen pages the argument made by Professor Danny Miller that successful companies can cause their own failure because of a narrowness of theme or vision as represented in the 1993 article, 'The Architecture of Simplicity,' is assessed. Ten sources are cited in the bibliography.
Pages: 14
Advertising is a tricky consideration for the modern professional. Once barred altogether, it can present a serious professional face to the public or undermine one's public image. This paper takes the case of the fictional Dr. Finch, an A-list dentist in Canada, and details what marketing strategies she might use. Includes an overview of U.S. ...
In twelve pages this paper considers how to enhance the marketing of Dr. Finch's British Columbia, Canada dental practice. Five sources are cited in the bibliography.
Pages: 12
In this review consisting of five pages this updated marketing primer reflects the impact of recent technology and this paper discusses how the author reveals to readers how their advertising dollar can yield the highest return. There ar no other bibliographic sources cited.
In five pages Britain's pub trade is examined in an overview of the pub's evolution and the growing trend of theme pubs. Ten sources are listed in the bibliography.
This five page paper deals with BT Broadband and their mass marketing techniques. It discusses the type of consumer marketing and if helps or hurts the industry? A student reading this paper will learn about various ways that mass marketing can actually hurt the consumer market more than help it. This paper contains 3 sources ...
In eight pages this paper discusses how marketing campaign development is influenced by macro factors such as weather, seasons, sociopolitical issues, and the economy. Eight sources are listed in the bibliography.
Pages: 8
In seven pages the effective uses for the Internet are discussed in a consideration of business to consumer ecommerce and targeting consumers through branding. Five sources are cited in the bibliography.
Pages: 7
In five pages determining factors in sales success are examined along with sales performance measurement. Eight sources are cited in the bibliography.
In eight pages this paper examines the considerations necessary regarding tourism industry research approaches. Eight sources are cited in the bibliography.
In ten pages this paper examines tourism of the United Kingdom in a consideration of how it is affected by family structures with such topics as tourist behavior and target marketing discussed. Ten sources are listed in the bibliography.
In five pages this paper considers the office supply and home improvement industries in a consideration of location's competitive advantages as they pertain to Home Depot, Staples, OfficeMax, and Lowe's. Four sources are cited in the bibliography.
In eleven pages this paper discusses the impact of the hospitality industry upon generating consumer changes in a consideration of global marketing and trends. Eight sources are cited in the bibliography.
In five pages this paper is structured as an editorial that is written in support of Wal Mart receiving a small town variance for a store construction with a consideration of employment benefits and other positive contributions the store would represent to the community. Three sources are cited in the bibliography.
In five pages this paper examines how fashion interested readers can be attracted by a magazine in a target market analysis that includes influencing purchase decisions, psychographic and demographic profiling. Three sources are listed in the bibliography.
In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a strategic marketing tool, and the marketing importance of personal communication. Seven sources are listed in the bibliography.
Pages: 9
In six pages marketing is observed in terms of different communications models that include many to many, one to one, one to many, and direct targeting. Ten sources are listed in the bibliography.
Pages: 6
In five pages this paper examines the role and responsibilities associated with a lumberyard intern in a consideration of internship benefits. There are no sources cited in the bibliography.
In eight pages this paper examines the Singapore market and what must be considered when promoting goods and services in the region. Eleven sources are listed in the bibliography.
In six pages this paper examines market development and with examples from these countries considers how under developed countries may address their needs based upon such criteria as product distribution, product promotion, sensitivity of prices, product types, and environment both general and legal. Six sources are listed in the bibliography.
In seven pages this paper argues against retail chains and in favor of consumers patronizing locally owned shopping establishments instead. Three sources are cited in the bibliography.
In this paper consisting of eight pages the ways in which to market products for the people of Singapore with the emphasis on being informative are discussed. There are eight bibliographic sources cited.
In eight pages the marketing of G Shock and Swatch watches are examined in a comparative analysis of brand similarities and differences. Nine sources are listed in the bibliography.
In five pages this paper discusses how the 4P's can be applied to company marketing by a university and considers if credit cards may be accepted by McDonald's and other fast food chains.
In five pages this paper examines what encompasses a career in marketing in a consideration of the industry, its business benefits, and personal rewards. Four sources are cited in the bibliography.
In five pages this paper considers how Acme Computers evaluates the economic expansion attractiveness of Colombia. Four sources are cited in the bibliography.
In five pages contemporary consumer society is outlined in a consideration of sustaining development and value compatibility. Ten sources are listed in the bibliography.
In eight pages Haagen Dazs ice cream companies are subjected to a marketing analysis that includes market segmentation, usage of the Four P's, techniques of innovative marketing, and competitive advantage. Eleven sources are cited in the bibliography.
A credit card cycle analysis is presented in twenty four pages that considers different developmental theories such as introduction, growth, shake-out and decline with emphasis upon the early influence of Diners Club and the now dominant Visa but offers other examples of strategy and life cycle development to convey the paper's message. There are ...
Pages: 24
In five pages this paper examines Toys R Us in a marketing consideration of its decline and the current recovery it is now experiencing and the reasons for it from a management perspective. Eight sources are cited in the bibliography.
In six pages this paper discusses the design and practicality of a portable laptop desk in terms of convenience and how various needs could be met through portfolio components. Three sources are cited in the bibliography.
In five pages Nokia wireless communications is the focus of this Porter's Five Forces analysis. Two sources are cited in the bibliography.
In six pages the 'elasticity of advertising' is examined in terms of changing influence and offers an historical value profile, and promotion emphasis through the marketing 4 P's. Seven sources are cited in the bibliography.
In six pages this paper examines personal computer retailers and websites in a comparative analysis of pricing differences. Five sources are cited in the bibliography.
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