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In five pages this paper examines the PT Cruiser that DaimlerChrysler introduced back in 2001 in terms of early success but ultimate company failure. Four sources are cited in the bibliography.
Pages: 5
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In five pages this paper discusses security department organizational positioning and the role of a security manager in viability and profitability. Three sources are cited in the bibliography.
In six pages this paper examines the differences in trade union membership patterns as they exist between the United Kingdom and Germany. Eight sources are listed in the bibliography.
Pages: 6
In five pages this paper relies primarily upon SWOTT analysis to discuss the click and brick status favored by Barnes and Noble and the click and click preference of Amazon. There are two bibliographic sources cited.
In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such important factors as culture, sex, age, and demographics. Eight sources are cited in the bibliography.
Pages: 8
This five page paper deals with BT Broadband and their mass marketing techniques. It discusses the type of consumer marketing and if helps or hurts the industry? A student reading this paper will learn about various ways that mass marketing can actually hurt the consumer market more than help it. This paper contains 3 sources ...
In a paper consisting of nine pages the way in which visitor study theories are reflected in audience development programs is discussed and uses the Wigan Pier Experience museum site as an example in terms of social and political contexts and also relates relevant theories to the examination. There are eleven sources listed in ...
Pages: 9
In five pages this paper discusses how the US is an agricultural leader in an overview of developmental, ethical, and economic theories. Four sources are listed in the bibliography.
Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective June 30 and former retired CEO, Lafley, will take over. This essay discusses many leadership aspects related to McDonald such as values, leadership philosophy, strengths and weaknesses, qualities, and what CEOs can do to influence ...
Pages: 7
In eleven pages the Hong Kong market is considered in terms of its profitability to Coca Cola particularly in terms of the youth market. Seven sources are cited in the bibliography.
Pages: 11
The writer looks at two research papers that used meta-analysis as methodology, but are presented in very different ways. The two articles are "Determinants of retail patronage: A meta-analytical perspective" and Park & Gretel's " Success factors for destination marketing web sites: A qualitative meta-analysis". Two sources are cited in the bibliography of this four ...
Pages: 4
In seven pages this paper considers how to market a business consulting firm. Five sources are cited in the bibliography.
In fifteen pages this paper examines the impact of the Internet on the promotional and marketing mixes in this discussion of iMac computers. Ten sources are cited in the bibliography.
Pages: 15
In seven pages the history, management style, and accomplishments of Nokia are discussed as are problems and the company's future outlook. Seven pages are cited in the bibliography.
In six pages the impact of reorganization is considered in this examination of the merger between America Online and Time Warner. Three sources are cited in the bibliography.
In eight pages this character describes the Lucozade drink and a rebranding marketing campaign and includes potential customers perspections and recommendations for future marketing. There are eleven bibliographic sources listed.
In six pages laying off employees without generating ill feelings or adverse publicity and how to communicate corporate downsizing to shareholders externally and internally are examined. Six sources are cited in the bibliography.
A 5 page paper discussing which of Deming's 14 Points that this 2001 Baldrige Award winning restaurant have institutionalized in its operations. Pal's has placed rabid attention to Deming's 5th and 6th Points; the paper recommends closer attention to Points 7 and 14. Bibliography lists 3 sources.
In eight apges Datavantage and its possible XBR acquisition are considered in a student supplied case study with four questions answered along with a discussion of company success factors and the implications of this acquisition. Five sources are cited in the bibliography.
In thirteen pages this paper discusses Thunderbird case A07 99 0028 with regards to Lufthansa's 1985 decisions of twenty Boeing 737s and questions the decision making of Chairman Heinz Ruhnau. One source is cited in the bibliography.
Pages: 13
In five pages community types are considered and then a discussion on how communities will be represented in a 'telework' future is presented with Marcia Pelly Effrat's article 'Approaches to Community: Conflicts and Complementarities' serving as a reference. Five oterh sources are cited in the bibliography.
10 pages and 15 sources used. This paper provides an overview of the strategies in place to support a change initiative. This paper considers why a company might put into place a change initiative in order to survive. This paper also considers how changes impact the corporate culture.
Pages: 10
In fourteen pages this paper examines ethnic minorities and management in the UK workplace. Six sources are cited in the bibliography.
Pages: 14
In eight pages this paper discusses effective luxury hotel management in a consideration of various issues of relevance. Six sources are cited in the bibliography.
In a paper consisting of seventeen pages the fear inspired by the terrorist attacks of September 11 and their ripple effect are discussed as they relate to the formidable challenge the airline marketing industry now faces to assuage these fears. There are thirteen bibliographic sources cited.
Pages: 17
In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet grow increasingly prominent. Ten sources are cited in the bibliography.
In four pages this paper discusses the commercial environment and the possibilities offered by sustainable development in a definition and application of the concept. Nine sources are listed in the bibliography.
This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. ...
In seven pages this personal managerial assessment tool is examined in a discussion of working with teams and conflict management issues. Four sources are cited in the bibliography.
In five pages various measures and strategies designed for existing staff training and development within a company that is short on necessary skills and teamwork are considered. Five sources are listed in the bibliography.
In 12 pages this paper discusses how the tourism industry has been developed and maintained in Great Britain. Six sources are cited in the bibliography.
Pages: 12
In three pages this paper discusses independent auditing within the context of ever increasing corporate governance in an overview that includes the Enron scandal. Five sources are cited in the bibliography.
Pages: 3
In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and eventual decline are considered. Ten sources are listed in the bibliography.
A Travelstore.com case study is presented in seven pages and includes both challenges, opportunities, and success through information systems. Ten sourcees are listed in the bibliography.
In ten pages ethics policies, their significance and application, are discussed in this case study involving National City Bank's Ethics Policy and the Applications for Ethics Policy with suggested improvements and recommendations offered. Five sources are cited in the bibliography.
In five pages this student submitted case study examines Maytag's position and assesses the problems with strategy it has undergone as the result to 1990s' changes. Two sources are listed in the bibliography.
In seven pages this research paper discusses this 1984 book in terms of its uniqueness in the author's examination of business management. Three sources are cited in the bibliography.
In ten pages Conrail's strengths and weaknesses are assessed in this case study of history, growth, and management principles, with suggestions offered. There is no bibliography included.
In four pages this paper analyzes 3 student supplied pieces of writing in a consideration of various techniques in business writing. There is no bibliography included.
In fifteen pages this report considers issues involving recruiting and retaining U.S. federal workers. Fourteen sources are cited in the bibliography.
In eight pages and a question and answer format Protege and Mazda6 products are examined in a consideration of marketing campaigns and the positioning of product lines at Mazda. Two sources are cited in the bibliography.
In ten pages this paper examines marketing mix, target audiences, and research as each pertains to Krispy Kreme donut sales and promotion in a Quicktrip marketing plan of promotion and sales. Three sources are cited in the bibliography.
In five pages this paper examines why South Africa's mail order industry has not prospered as well as has its American counterpart with incidences of credit card fraud and a poor national postal system among the topics discussed. Five sources are cited in the bibliography.
In three pages this paper discusses the employer and employee motivation uses of stock options in an assessment of their pros and cons. Seven sources are listed in the bibliography.
In ten pages this paper examines the UK retailer Marks and Spencer in terms of how its marketing philosophy developed with theory, successes and failures of this philosophy among the topics discussed. Nine sources are listed in the bibliography.
In six pages this paper discusses the corporate world and its lack of social responsibility within the context of Stern's book. Six sources are cited in the bibliography.
In five pages this report considers whether or not an employer has the right to demand an employee quit smoking at home and in the workplace with the absurdity of this demand emphasized. Three sources are cited in the bibliography.
In twenty two pages the strategic position of Campbell's is analyzed in terms of financial performance, challenges, market attractiveness, strengths and through an application of Porter's Five Forces model. Seventeen sources are listed in the bibliography.
Pages: 22
In sixteen pages this paper examines Saudi Aramco in terms of position in the market, scale and scope economies, and strategy, with applicable theory considered. Fifteen sources are listed in the bibliography.
Pages: 16
In a paper consisting of seven pages this paper examines the workplace applications of competency based assessment models in a developmental overview. Six sources are cited in the bibliography with the inclusion of two illustrations.
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