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In seven pages this exploration of advertising creativity in the marketing of products includes attention grabbing approaches. Five sources are cited in the bibliography.
Pages: 7
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In eleven pages this paper presents a marketing plan for 'designer birdhouses.' There are no sources cited.
Pages: 11
In five pages 'You can't have that! A study of reactive effects and children's consumer behavior' an article by Amy Rummel and others is presented in a summary and critical review. There are no other sources listed.
Pages: 5
In six pages this paper compares Reebok and Nike in terms of common local marketing issues. Six sources are cited in the bibliography and an abstract is also included.
Pages: 6
In forty pages DVD technology is examined in detail with operations and functionality considered and then its many advantages in sales presentations are discussed with large group benefits noted and GDSS integration explored. Forty five sources are listed in the bibliography.
Pages: 40
In five pages this paper examines how Mueller's can develop a more commanding share of the market in the United States as well as overseas. Five sources are cited in the bibliography.
In nine pages this paper uses the 4Ps to analyzes the cognac retail market. Seven sources are cited in the bibliography with the inclusion of 3 charts.
Pages: 9
In seven pages Harvard case 5 954 046 on Cunard Line Ltd. is presented regarding an improved marketing alternative for the cruise line. One source is cited in the bibliography.
In seven pages this paper considers Internet survey research in a review of current literature. Four sources are cited in the bibliography.
In twenty pages this paper discusses how research can reveal what consumer and distributor desires as well as how competitive advantages can be strategically gained in the market. Fourteen sources are cited in the bibliography.
Pages: 20
In six pages this paper discusses Deming's views on the significance of customer service and repeat business in solidifying a business's reputation. Eight sources are cited in the bibliography.
In a paper consisting of seventeen pages the fear inspired by the terrorist attacks of September 11 and their ripple effect are discussed as they relate to the formidable challenge the airline marketing industry now faces to assuage these fears. There are thirteen bibliographic sources cited.
Pages: 17
In six pages this paper examines influences, consumer attitudes, and behavior as they affect Germany's beer market. Six sources are listed in the bibliography.
In nineteen pages this paper examines the Harvard case that criticizes Nestlé's marketing and actions that are more focused upon competition than on product improvement. Five sources are cited in the bibliography.
Pages: 19
In three pages this paper examines how a juicing machine's quality may be judged or assessed by the consumer. One source is listed in the bibliography.
Pages: 3
In ten pages various types of advertising are examined in a consideration of how advertising has a profound effect upon the decisions made by consumers. Fifteen sources are cited in the bibliography.
Pages: 10
In five pages this paper discusses how price elasticity affects pricing market strategies. Four sources are cited in the bibliography.
In nine pages this paper discusses additional pricing issues not covered in the earlier paper of five pages. Four sources are cited in the bibliography.
This paper discusses two well-known products, Gatorade and Tylenol. The author discusses the marketing strategies utilized by these companies to attract consumers. This ten page paper has five sources in the bibliography.
In five pages this paper discusses the impact of the 1998 tobacco settlement upon the consumer marketing of cigarettes by Philip Morris and R.J. Reynolds. Six sources are cited in the bibliography.
In eight pages this paper examines Europe's ice cream market in an analysis of the competition between Nestle, Mars, and Unilever. Eleven sources are listed in the bibliography.
Pages: 8
In 12 pages this paper discusses how the tourism industry has been developed and maintained in Great Britain. Six sources are cited in the bibliography.
Pages: 12
In five pages this paper considers The Gap in an example of how to develop a clothing retailer's customer service and marketing communications plan.
In thirty pages this paper discusses pricing issues as they pertain to the European automotive market in a consideration of the role of the Euro with price elasticity, pricing issues and Volkswagen from 2000 to 2002 examined. Fifteen sources are cited in the bibliography.
Pages: 30
In a paper consisting of eight pages the ways in which positive customer relations can be influenced by call centers are examined. Six sources are cited in the bibliography.
In eight pages this paper discusses how variety or talk shows serve as an important entertainment marketing tool with publicist and agent client promotion a primary focus. Five sources are cited in the bibliography.
In eight pages this paper discusses how information technology has changes approaches to marketing. Seven sources are listed in the bibliography.
In ten pages mass consumerism's origins and its impact are assessed from a sociological perspective. Twenty sources are listed in the bibliography.
In seven pages this paper examines how brick retailers have been supplanted by those of the 'click' variety with convenient Internet ecommerce purchases now only a mouse click away. Six sources are cited in the bibliography.
In five pages 4 questions on different marketing strategies among small and large businesses, marketing value of psychographics, ethical marketing, and different launch types are answered. Five sources are listed in the bibliography.
In six pages this paper examines how to determine reactions to Shannon Foods' cereal in a marketing consideration that includes a questionnaire for consumers. Eleven sources are cited in the bibliography.
The writer discusses the way in which companies use advertising to deliberately target children, and why. The writer also discusses the spending habits of young people and why they have become such a vital market segment. The paper is five pages long and there are five sources listed in the bibliography.
In ten pages the global marketing approach of Heineken N.V. is the focus of the Harvard Business School case study that offers a broader marketing approach recommendation. Ten sources are listed in the bibliography.
This paper discusses the concept of mass customization and describes how the marketing strategy is being used by Nike. This five page paper has five sources listed in the bibliography.
In ten pages this paper examines market orientation and how this concept and profitability are organizationally linked in a consideration that also includes business implementation. Nine sources are cited in the bibliography.
In five pages this paper discusses the effects of the 911 terrorist attacks on the tourism industry and also considers various industry recovery efforts. Ten sources are cited in the bibliography.
In a paper consisting of twenty four pages the history and costs of gemstone mining, production, and marketing, are discussed as are the influential developmental role of De Beers. There are seven bibliographic sources cited.
Pages: 24
In five pages this paper discusses the Internet shopping competition and the ways in which retailers have been forced to adapt. Eight sources are cited in the bibliography.
Marketing and how it can produce different types of market core benefits are examined in a paper consisting of seven pages. Five sources are cited in the bibliography.
There are inherent difficulties in even explaining another culture if one is not a member of that culture. Therefore, marketing to those in another culture is even more difficult. This paper discusses cross-cultural management in relationship to marketing efforts. This paper has eight pages and seven sources are listed in the bibliography.
In five pages this paper examines integrated marketing as it applies to the communications practices of Coca Cola. Twelve sources are cited in the bibliography.
In sixteen pages this paper provides a comprehensive examination of the UK's Dyson Appliance Company in terms of past, present, and future outlook. Fifteen sources are cited in the bibliography.
Pages: 16
In six pages this paper examines the risks and rewards of the Lands' End acquisition for Sears. Ten sources are cited in the bibliography.
In a paper consisting of five pages the statement that the practices of U.S. marketing should differ between developed and less developed countries is considered. There are five bibliographic sources cited.
In five pages this essay defines marketing in terms of concept, art, practice, and profession. There are no sources listed.
In eleven pages this paper discusses the development of either a global or local strategy of marketing in an assessment of the advantages and disadvantages of each with such companies as Freeserve, Heinz, Reebok, Gillette, T Mobile, O2, and Nike featured. Fourteen sources are listed in the bibliography.
In five pages this paper defines public relations and then considers the changing role of public relations professionals in organizations. Two sources are cited in the bibliography.
In five pages this paper discusses how the banking industry's marketing campaigns often target young professionals. Four sources are cited in the bibliography.
In six pages this paper considers the consumer cultural impact of the department store in an historical overview that dates back to the mid nineteenth century. One source is cited in the bibliography.
In five pages advertising is examined in terms of strategy, creative brief, and copy with techniques and examples included. Five sources are cited in the bibliography.
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