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In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by the Tylenol tainting fears. Five sources are cited in the bibliography.
Pages: 5
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In twenty four pages this paper examines London executive recruiting company Michael Page International in terms of expansionism, challenges, and cultural problems resulting from globalization. Fifteen sources are cited in the bibliography.
Pages: 24
In five pages American adult males between ages of 65 and 75 are the focus of this marketing case study that evaluates their behavior and attitudes regarding marketing consultants, shopping, and other aspects related to consumption. Five sources are cited in the bibliography.
In five pages this marketing case study contrasts and compares these Northeast retailers in a consideration of competitive forces with recommendations offered. Six sources are cited in the bibliography.
In a paper that contains five pages the wine industry in Bulgaria is considered as it attempts to increase market shares through business with the United Kingdom with the Bulgarian situation analyzed along with UK demand for retail wine in order to determine whether or not this match is a successful one. Ten sources ...
In fifteen pages a marketing plan for this journal includes product description, target market, distribution, competition, marketing mix, and other topics of relevance. Eight sources are cited in the bibliography.
Pages: 15
In five pages this paper considers a student submitted case study regarding the media and court battles regarding tobacco sale and use. Eight sources are cited in the bibliography.
In six pages this paper discusses the European Union marketing strategy of Nike in a consideration of sponsorship, advertising, and Internet uses. Five sources are cited in the bibliography.
Pages: 6
In five pages this paper examines whether or not the 1986 acquisition of Admiral was in Maytag's best interest. Ten sources are cited in the bibliography.
Pages: 10
In five pages the marketing mix concept is applied to a student submitted case study on Vanguard Funds with various suggestions offered. Six sources are cited in the bibliography.
In five pages this paper discusses various communications and public relation strategies regarding a won ton company's crisis involving food poisoning. There are no sources listed.
In five pages the problems associated with the Rubbermaid Newell merger fiasco are presented in this overview. Six sources are cited in the bibliography.
In five pages this paper discusses Southwest Airlines in a marketing case study that reveals how low airfares have been its ticket for success. Six sources are cited in the bibliography.
In five pages this paper relies primarily upon SWOTT analysis to discuss the click and brick status favored by Barnes and Noble and the click and click preference of Amazon. There are two bibliographic sources cited.
In ten pages this paper examines the methodology behind target marketing in a consideration of the average customer and topics including the customer base, specialty product to be marketed, and description of the company marketing the product. Nine sources are cited in the bibliography.
In five pages this paper discusses how during the past 5 years product marketing of Haagen Dazs has been achieved in terms of its pleasant indulgence message. Seven sources are listed in the bibliography.
This paper examines how the company, The Body Shop, can initiate and utilize various marketing strategies. This ten page paper has six sources listed in the bibliography.
Coca Cola is one of the most widely recognized brands in the world. This paper examines the company's marketing strategy from a global standpoint to locally autonomous bottlers.This paper has ten pages and eight sources are listed in the bibliography.
In ten pages the global marketing approach of Heineken N.V. is the focus of the Harvard Business School case study that offers a broader marketing approach recommendation. Ten sources are listed in the bibliography.
In eight pages the development of a marketing plan for a local photography business is presented. Five sources are listed in the bibliography.
Pages: 8
In five pages the 'Supplier of Choice' campaign by De Beers is examined in terms of competitior reaction and company strategies that would address the current conditions of ever growing market competition. Three sources are listed in the bibliography.
In six pages this paper considers the consumer cultural impact of the department store in an historical overview that dates back to the mid nineteenth century. One source is cited in the bibliography.
A case study is the subject of contemplation. The report comes up with a mission statement for a firm called Bateville Athletic Show Company. A logo is designed as well. Various aspects of the case are explored in this five page paper that uses no additional sources. .
This paper consists of nine pages and examines an article published in 1999 that discussed how Roche Diagnostics endeavored to increase its 'very satisfied' customers' share into 'delighted' customers that are more likely to be repeat customers in the long term as well as recommend Roche Diagnostics to their colleagues and friends that will also ...
In eleven pages this paper examines Delta's post 911 strategy in a consideration of such topics as marketing's value, strategic alliances usage and the development of competitive advantages. Ten sources are listed in the bibliography.
Pages: 11
The marketing strategy and advertising success of L'Oreal are discussed in a paper consisting of five pages. Nine sources are listed in the bibliography.
In seven pages this paper examines Anita Roddick's The Body Shop in a consideration of such marketing topics as target market, consumer behavior, and segmentation. Nine sources are listed in the bibliography.
Pages: 7
In five pages this paper discusses brand image management and standardized marketing as it relates to Nike. Six sources are listed in the bibliography.
In eight pages the marketing of G Shock and Swatch watches are examined in a comparative analysis of brand similarities and differences. Nine sources are listed in the bibliography.
In five pages this paper examines the 'Finest' range marketing of Tesco in an overview of its target market identification and how it applied the 4 Ps. Five sources are listed in the bibliography.
In seven pages this paper discusses the ways in which Avis has both gained as well as sustained the loyalty of its customers while participating in an environment that is highly competitive. Specifically considered are management, company positioning, and marketing. Ten sources are listed in the bibliography.
In eight pages Marlboro cigarette marketing by Philip Morris is examined in terms of the product, its costs, US and global promotion and distribution with ethical considerations among the topics discussed. Ten sources are listed in the bibliography.
In eight pages Haagen Dazs ice cream companies are subjected to a marketing analysis that includes market segmentation, usage of the Four P's, techniques of innovative marketing, and competitive advantage. Eleven sources are cited in the bibliography.
A credit card cycle analysis is presented in twenty four pages that considers different developmental theories such as introduction, growth, shake-out and decline with emphasis upon the early influence of Diners Club and the now dominant Visa but offers other examples of strategy and life cycle development to convey the paper's message. There are ...
In five pages this paper examines how despite its declining market share, in 1996 the Marks and Spencer retail chain was able to strategically restore its market share. Ten sources are listed in the bibliography.
In eight pages this Pfizer case study examines the company's animal products within the context of a ranching industry in decline and discusses the need for to refurbish its approach to marketing segmentation. There is no bibliography included.
In seven pages the history, management style, and accomplishments of Nokia are discussed as are problems and the company's future outlook. Seven pages are cited in the bibliography.
In five pages an alternative solution to resolve a situation involving a newly hired employee at a therapeutic medical device manufacturere is proposed. There are no sources cited.
In eight pages this paper examines the impressive successes of the IKEA furniture retail chain in a consideration of its unique approach to functionality that more than lives up to its motto 'affordable solutions for better living.' Four sources are cited in the bibliography.
In five pages Gateway and Dell are examined in an overview with reasons for Dell's dominance explored in a discussion of successful marketing in ecommerce. Six sources are cited in the bibliography.
In four pages Nike's global expansion is examined in terms of customization and standardization choices with the 7 P's among the analytical tools applied. Six sources are listed in the bibliography.
Pages: 4
In six pages this paper discusses how the United Kingdom could adopt a 3 strips campaign in a marketing case study and proposal of Adidas. Six sources are listed in the bibliography.
In sixteen pages holistic methods and customer contract issues are among the topics discussed in a direct marketing strategy for the UK based company AA so that customer increases and retention of these customers can be achieved. Seventeen sources are listed in the bibliography.
Pages: 16
In seven pages this paper discusses the failed MWX product marketing efforts by Rohm and Haas in this case study consideration with recommendations offered. One source is cited in the bibliography.
In three pages product line, vertical integration, and competition strategies are analyzed within the context of Blue Bell Creameries. Five sources are cited in the bibliography.
Pages: 3
In ten pages this case study of Enterprise Rent A Car examines the company and the effects of various issues and marketing factors. Four sources are listed in the bibliography.
In four pages this paper examines Nike's recent women's footwear focus. Six sources are cited in the bibliography.
A proposed Internet website for Wick's Pizza Parlor is the focus of this business case study consisting of seven pages which assesses website necessity, whether the objective can be achieved along with alternate solution suggestions. Five sources are cited in the bibliography.
In six pages expansions of Waitrose and Asda supermarkets are assessed in a strategy examination using Ansoff's matrix. Eight sources are listed in the bibliography.
In twelve pages various criteria is established regarding an evaluation of the employment sector websites of 4 firms. Eight sources are cited in the bibliography.
Pages: 12
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