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Papers On Mass Media & Broadcasting (Page 2)
.
Marshall McLuhan & the Internet as Global Village :
It can be argued that author Marshall McLuhan was a man
before his times, and his social perspectives on the emerging
trends in technological development and man’s interactions
with the media were considered copious at best when he
developed his premises in the early 1960s. But the
transformation of the world through the integration of the
media and technology and the emergence of the Internet as
the foremost component of the global community
underscores the primary arguments that McLuhan developed.
This 6 page paper considers the major premises of McLuhan
and then reflects the nature of current society and the impacts
of McLuhan’s early predictions. Bibliography lists 3 sources.
Mcluhan2.wps

Media Imperialism : This 12 page paper looks at the subject
and highlights the influences of television, radio and film.
The term is defined and discussed, concluding that while
media imperialism is present today, it is highly
overemphasized. Bibliography lists 11 sources. SAMedia.wps

The Golden Age Of Radio : 5 pages in length. Long before
television was even a twinkle in the public's eye, the nation
had a love affair with the radio. Bringing to life what could
only be envisioned in one's imagination, radio represented
much more than the ability to play music; indeed, it was the
social cornerstone to entertainment, intrigue and just plain
fun. The cast of characters that inhabited the anonymous
musical box helped to establish an era when radio was the
mainstay for every family's evening get-together; to be sure,
there was hardly a person anywhere within the entire country
who did not eagerly anticipate the adventures and antics of
such renown personalities as Amos 'n' Andy, Studs Terkel,
The Lone Ranger, Fibber McGee and Molly, George and
Gracie, Jack Benny, Orson Welles, Arch Oboler, Don
Ameche, along with myriad others who helped to create the
golden age of radio. The writer discusses the relationship
America had with the radio during its golden age.
Bibliography lists 3 sources. TLCGoldn.wps

Can Broadcast Media Reject Ads ? : A 6 page essay detailing
arguments concerning whether or not broadcast media (Tv,
radio, etc;) should be allowed to reject advertisements based
upon their content. (Comm/Media, Law, and Advertising).
Bibliography lists 12 sources. Broamark.wps

Broadcast Media Advertising / The Choice To Ban Ads? :
12 pages in length. Advertising is a company's primary means
by which to sell its product; without television or radio
advertising, businesses would have significantly less ability to
successfully market their wares. However, there are
guidelines even for such a seemingly innocuous concept as
plugging one's product, for the advertising industry has
become a well-versed and slick operation all its own.
Through the years, a distinctive trend has been established
with regard to the various methods advertisers employ in
order to outshine the competition. Some of these practices
are looked upon as being instrumental within such a cutthroat
environment; others, however, are viewed as inappropriate
and unacceptable. The writer discusses the fact that while the
broadcast media are the focal points for such a vast array of
advertising techniques, they does not reserve the right to
censor public consumption. Bibliography lists 7 sources.
BroadBan.wps

Television As A Reflection Of Society : 5 pages in length.
As much as people might try to use television as a scapegoat
for all of society's ills, it is truly nothing more than an
accurate cultural refection rather than that of an influence
upon it. Indeed, television only mirrors what already exists in
reality, as opposed to being an operative component behind
the motivating factors. However, this reflection is not only
limited to television but is also prominently portrayed in
advertisements, music and all other form of media, inasmuch
as it mirrors what society has effectively become. While there
is a significant amount of violence characteristic of social
interaction, this image is not distorted by what the media
represents as reality. The writer discusses how television is
not responsible for violent behavior, but is merely a depiction
of social existence. Bibliography lists 7 sources.
TLC_TV.wps
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