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In six pages Coca Cola's strategic position is assessed through SWOT analysis, Porter's five fources, and challenges new Chief Executive Officer E. Neville Isdell faces. Eight sources are cited in the bibliography.
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This paper is a research proposal aimed at investigating the broadcast media's use of cultural images. This three page paper has six sources listed in the bibliography.
In three pages the Tribune Company is the subject of this SWOT analysis. One source is cited in the bibliography.
In three pages this paper examines the German market expansion of Wal Mart via SWOT analysis. Two sources are cited in the bibliography.
In thirteen pages Avon Products is examined in terms of historical overview, external environment, growth promotion, and a SWOT analysis. Four sources are cited in the bibliography.
In five pages this student founded company designed to serve freshly baked cookies to fellow students is examined with a SWOT analysis, suggestions, and conclusions offered.
In four pages Payless is the focus of this SWOT analysis that considers this top shoe retailer's future planning strategy. Six sources are cited in the bibliography.
In twenty eight pages the electronic commerce industry is examined in an exhaustive examination that includes definitions of different category classifications as well as a SWOT analysis. Twenty three sources are cited in the bibliography.
This research paper offers a proposal that has as is goal discerning which approach is the most effective marketing strategy in terms of a global market. Drawing from primary resources, the writer offers a background data for determining such a strategy. This fourteen page paper has eleven sources in the bibliography.
In eight pages this paper presents an examination of Subway sub shops and how it successfully competes with burger chains for consumer dollars with a SWOT analysis also included. Seven sources are cited in the bibliography.
In six pages this paper examines Grupo Bimbo of Mexico's American subsidiary Bimbos Bakeries USA in a strategic assessment that includes industry evaluation and a SWOT analysis. Six sources are cited in the bibliography.
In ten pages Taiwan's cell phone handset market is examined in terms of leading brands such as BenQ, Nokia, and Motorola, market segmentation, with a SWOT analysis included along with differences between U.S. and Taiwan companies. Seven sources are listed in the bibliography.
In six pages this paper considers a proposed Maywood, IL skating rink via a SWOT analysis and activity benefits such a rink represents. Seven sources are cited in the bibliography.
In ten pages this research proposal discusses whether or not physical evidence is absolutely necessary in validating service marketing claims. Fifteen sources are listed in the bibliography.
Marketing management encompasses a variety of career paths. One of the more interesting is the marketing manager. This fourteen page paper examines the qualifications it takes to secure such a position and the number of jobs that are out there. A SWOT analysis completes the paper. Seven sources are cited.
In four pages this paper discusses Porter's Five Forces Model, SWOT and PEST analyses and how they should be incorporated into a FedEx marketing audit. Six sources are cited in the bibliography.
A 6 page paper providing a SWOT analysis of Kraft and discussion of its competitors and distinctive competency as a part of a larger work creating and marketing a "Lunchable" product for seniors. Kraft is an old company with a great deal of expertise. Though it has been slow to address demographic changes, ...
A 5 page paper. The produce is Kellogg's Yogos snacks. The paper is written as a proposal to develop this product and includes the basis of interest, basis for recommendation, strategic fit with the company, forecast and project plan. Bibliography lists 9 sources.
This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to conclude that FedEx retains one of world's strongest and most recognizable brands but needs to focus on three general areas. Those are (1) continuing to identify and address areas not operating as efficiently as ...
This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the ...
A 4 page paper providing a SWOT analysis and discussing each of the five components of United Airlines' value chain. The airline emerged from bankruptcy protection early in 2006 and it will need to operate as efficiently as possible if it is to compete effectively outside of bankruptcy protection. Bibliography lists 9 sources.
A 4 page SWOT analysis of a south Georgia independent motel in the 1970s. Calvln and Christine Brown founded and operate a motel and offer overnight parking for campers and truckers traveling along the portion of Interstate 75 that takes travelers through south Georgia and into Florida. There is little in the area ...
This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was ...
This 19 page paper looks at a career in marketing starting out by looking at the career conditions and market focusing on the United States. The paper then develops a SWOT analysis that considers what a potential marketing students position would be when looking for their first job. The bibliography cites 11 sources.
This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last ...
This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. ...
A 5 paper that provides a brief history of Subway and its rapid success and expansion. The essay is based on a student-provided document that deals with Subway eliminating its Sub Club customer loyalty program and explains the initial purpose and why it was discontinued. The paper ends with a SWOT analysis of Subway. Bibliography ...
This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT ...
This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and ...
A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some ...
A 9 page business proposal for a mobile oil change service in Denver, Colorado. The paper provides business description, competitive analysis and marketing concept. Mobile Oil Change provides a necessary service at competitive prices and at times and places convenient for customers. All companies owning any size fleet of vehicles needs the ...
This 7-page paper discusses aspects of marketing. Included are how Starbucks is a "New Era" corporation, a SWOT analysis for a start-up brewery, and the positioning of hybrid cars to different market segments. Bibliography lists 2 sources.
A 10 page paper. This paper has three sections. The first section discusses demographic factors in Toronto, Canada as well as some data regarding the nation. The second section discusses a case about purchasing and the process one company used. The last case is about the Klondike company's owner considering opening a new business. This ...
This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of chocolate that is not fair trade certified. The paper starts with an introduction, aims and objectives and gives a justification for the subject. A literature review of relevant concepts is ...
This 16 page paper is a proposal for a project to examine the interaction between marketing and sales and determine ways of using marketing to increase sales. The proposal focuses on a product that is under performing, but meets customer needs and has potential sources of competitive advantage; fair trade chocolate, to use as a ...
This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.
This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess potential target markets, using a combination of quantitative and qualitative research methods. The second part of the paper describes three potential market segments, including demographic and psychographic characteristics, that may be useful to the ...
The proposed new product is fruit and vegetable juices, freshly squeezed in the store. The paper presents a proposal for this new product and identifies the target market and marketing strategies. There are seven sources listed on the bibliography page of this three page paper.
Porter's Five Forces analysis and a SWOT analysis provide the basis for assessment of the Method company's place in its industry. Method has built competitive advantage with a narrow segment of the huge market for soap and cleaning products. To maintain that advantage and to increase it, Method will need to remain focused ...
Discusses the iPad, marketing and SWOT analysis. There are 3 sources listed in the bibliography of this 5-page paper.
The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketing. The proposal includes the research questions, the reason for the research a literature review and a methodological framework. Fifteen sources are sources in the bibliography of this ten page paper.
In an age of increasing liberation it may be seen as surprising that advertisers are still using many female stereotypes in their marketing. The paper is writer as a dissertation to examine this including a comprehensive literature review and the simulation of a primary research with relevant results. Fifty-four sources are cited in the bibliography ...
The writer conducts a literature search to identify potential sources which could be used in a project to assess influences on guest or customer loyalty. The writer then creates a conceptual map for there research. Fifteen sources are cited in the bibliography of this four page paper.
The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decision on what products are purchased and which suppliers to use. The aim of the research is the development of a new consumer purchase model which will increase knowledge on by decision-making processes for the ...
This essay discusses a small business that provides services. The first section show the roles and responsibilities of the partners. The next section responds to an RFP and the last section presents a propose requirement document. There are two sources listed in the bibliography of this four page paper.
Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal designed to assess which types of messages on social media are most likely to help stimulate positive consumer responses. Nine sources are cited in the bibliography of this six page paper.
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