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The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decision on what products are purchased and which suppliers to use. The aim of the research is the development of a new consumer purchase model which will increase knowledge on by decision-making processes for the ...
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Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal designed to assess which types of messages on social media are most likely to help stimulate positive consumer responses. Nine sources are cited in the bibliography of this six page paper.
A study proposal considering women's consumer attitudes and habits is presented in five pages that includes a general overview, 3 hypotheses, literature review, study implications, and conclusion. Four sources are cited in the bibliography.
In six pages a proposed study regarding digital library options and customers views about them summarized in a survey of twelve items are discussed. Five sources are cited in the bibliography.
An amusement arcade is the focus of this feasibility study of eighteen pages and includes the use of a questionnaire a 4 P's proposal, the use of PEST analysis, and financial viability options to break even. There are nine bibliographic sources listed.
In nine pages this paper discusses the possible Russia expansion of the Starbucks franchise and considers a Subway joint venture. Eight sources are cited in the bibliography and two figures are also included.
A 5 page paper. The produce is Kellogg's Yogos snacks. The paper is written as a proposal to develop this product and includes the basis of interest, basis for recommendation, strategic fit with the company, forecast and project plan. Bibliography lists 9 sources.
In twenty pages and various appropriate sections this business proposal examines Salton's efforts to enter the Australian market with its popular George Foreman grills. Fifteen sources are cited in the bibliography and the inclusion of two fiscal tables.
In ten pages this research proposal discusses whether or not physical evidence is absolutely necessary in validating service marketing claims. Fifteen sources are listed in the bibliography.
In twenty three pages this paper considers the market of the West and how to introduce the fashions of Japan into it in a proposal that includes an email survey and interview assessment. Sixteen sources are cited in the bibliography.
In twelve pages this paper uses Porter's Five Forces model to analyze the UK sun care industry. Ten sources are listed in the bibliography.
In three pages this paper examines the value chain vertical relationship as Nike enters Wal Mart. Three sources are cited in the bibliography.
This 22 page paper presents a research methodology and some simulates results to assess the optimum level of product placement exposure in a film. The research is written for the benefit of a film maker and consists of an introduction, definition of the variables, statement of hypothesis, in depth methodology and simulated findings. The last ...
In eight pages this paper examines the considerations necessary regarding tourism industry research approaches. Eight sources are cited in the bibliography.
This 11 page paper presents research findings based on a questions provided by the student to assess the perceptions of the general public regarding the presence and influence of ethics in marketing. The paper presents an introduction, methodology, findings and analysis of findings. The bibliography cites 7 sources.
This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess potential target markets, using a combination of quantitative and qualitative research methods. The second part of the paper describes three potential market segments, including demographic and psychographic characteristics, that may be useful to the ...
Two specific research studies are evaluated in this eleven page paper. Research methodologies are delineated and the relative strengths and weaknesses of the studies are assessed. Four sources.
If a company wants to enter a new market it is advisable for the firm to undertake market research before launching in the new market. This 6 page paper considers the different approaches that could be taken by a firm wishing to expand into a new market and gives some advice on a suitable methodology. ...
In eight pages this Safeway project plan to improve customer service includes a problem history, problem statement, corporate overview, project purpose, goals, methodology, training, project length, marketing and publicity, and employee resistance among other pertinent topics. Seven sources are cited in the bibliography.
In twelve pages a literature review on this topic is considered with an examination of new information collection with a discussion of methodology and lack of information criticism regarding this area of research. Sixteen sources are cited in the bibliography.
In twenty six pages this paper examines sports marketing and its related issues and methodologies. Ten sources are cited in the bibliography.
In nine pages this paper discusses why marketers target children because of the influence they wield regarding parental purchases. Twelve sources are listed in the bibliography.
In five pages Nokia wireless communications is the focus of this Porter's Five Forces analysis. Two sources are cited in the bibliography.
In fourteen pages this paper discusses the twenty chapters of this text on international marketing and also includes author information. One source is cited in the bibliography and there is available an accompanying PowerPoint presentation.
In three pages this paper discusses emotional intelligence's 'soft' skills and effective service meeting characteristics. Fifteen sources are cited in the bibliography.
In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising perspectives of consumers. Twelve sources are cited in the bibliography.
This paper represents a research project proposal consisting of eleven pages which discusses advertising and marketing geared toward increasing the impulse buying of consumers. There are twelve sources used in the bibliography.
In five pages Customer Relationship Management is defined, its various factors described, and its implementation is discussed within the context of a detailed literature review. Sixteen sources are listed in the bibliography.
In three pages the value of interactive marketing, particularly the Internet and direct mail, is assessed within the context of the observation 'In an age of information overload, people's attention becomes precious. Power shifts from media owner to 'attention owner.' Four sources are listed in the bibliography.
In three pages this paper analyzes the quote 'In an age of information overload, people's attention becomes precious. Power shifts from media owner to attention owner.' Three sources are listed in the bibliography.
In sixteen pages this paper discusses how marketing often targets children even though they have not yet become consumers. Twenty five sources are listed in the bibliography.
This paper provides an outstanding example of strategies and approaches for increasing profitability that is applicable to any business. The author provides recommendations such as advertising campaigns, maximizing assets, and efficient operations. Includes financial analysis graphs. This five page paper has no sources listed in the bibliography.
This report presents a marketing case study of First Alert smoke detectors in six pages. Five sources are cited in the bibliography.
In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities regarding strategies used, marketing, web design, segmentation, and target market of Myer's and d store. Four sources are listed in the bibliography.
In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing an assessment of its societal influence. Six sources are listed in the bibliography.
In eight pages this character describes the Lucozade drink and a rebranding marketing campaign and includes potential customers perspections and recommendations for future marketing. There are eleven bibliographic sources listed.
In a paper consisting of nine pages ways to improve Home Depot's customer service are considered in this case study in which the writer recommends following the Total Quality Managment programs implemented by FedEx. Ten sources are cited in the bibliography.
In ten pages using Marks and Spencer's position a retailer considers how to gain cost advantages and how they are competing by using Porter's five forces and Ansoff's matrix then recommends future competition. There are ten bibliographic sources listed.
In three pages this essay considers what went wrong in a case study entitled 'The Empowerment Effort That Came Undone' and notes the experts' major points. One source is cited in th bibliography.
In twelve pages this student submitted Harvard Case Study on the Lenor fabric softener by Proctor and Gamble and the environmental concerns this product represents are examined by answering case questions regarding sales and packaging options. Three sources are cited in the bibliography with the inclusion of one illustration.
In five pages this paper discusses UK Starbucks with such topics as positioning, branding, and slack periods examined along with a PEST analysis included.
In seventeen pages this paper examines the U.S. market positioning of the Land Rover Discovery 4x4 SUV in a report that includes marketing strategies and recommendations. One source is cited in the bibliography.
In eighteen pages this paper examines Internet marketing in an evaluation of advantages and disadvantages and whether or not it would be the right strategic choice for Benetton. Nineteen sources are listed in the bibliography.
In six pages this paper discusses the issues associated with the Procter and Gamble's trademark and the rumors associated with it that links it to Satan worship. Nine sources are cited in the bibliography.
In twenty eight pages this paper assesses the strengths and weaknesses along with the core competences of this shoe company with the 4Ps also included in the analysis along with how the weaknesses can be effectively reduced. Thirteen sources are listed in the bibliography.
HydroCan is evaluated along with a new product designed to reduce the necessity for the watering of lawns. An ASWO analysis is included.This ten page paper has four sources listed in the bibliography.
This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questions. The paper examines the changes in the mouthwash market between 1997 – 2000 and the way it changes, then looks at the way the performance of Scope changes over the ...
This 3 page paper discusses what Frigidaire should do in regard to their front-loading washing machine, which they introduced several years ago with little success. The paper considers the problem from a marketing viewpoint. Bibliography lists 3 sources.
In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a valid marketing tool. There is no bibliography included.
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