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In a paper consisting of fifty one pages a comprehensive examination of ConAgra and its performance on the stock exchange is discussed in great detail and includes SWOT and matrices IE, IFE, EFE among others to conduct analyses. There are statistical charts and financial information as well as future company predictions also supplied. ...
Pages: 51
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In five pages a SWOT analysis is employed in this evaluation of Taco Bell's management and employee practices with recommendations are also proposed. There are five sources cited in the bibliography.
Pages: 5
In ten pages this paper presents 7Ps and SWOT analyses of the Joslin Diabetes Center in a comprehensive overview. Five sources are cited in the bibliography.
Pages: 10
In a paper consisting of nine pages pricing formulations and uses are analyzed in terms of developing a British gas pricing strategy and includes PEST and SWOT analyses. Three sources are listed in the bibliography.
Pages: 9
In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussion of such topics including global marketing's role, target markets, competitive advantage, marketing strategy and communications, with a SWOT analysis also provided. Seven sources are listed in the bibliography.
Pages: 11
This 5 page paper examines a case study supplied by the student. A furniture manufacturer has to make a decision regarding its' marketing budget, to increase the sales force or to increase the amount of magazine advertising that is taking place. The paper considers the options using a SWOT analysis to look at the position ...
This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and ...
Pages: 8
4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
Pages: 4
This 8 page paper provides a case study analysis. A SWOT analysis in addition to an examination of the four Ps is included. Bibliography lists 5 sources.
This 7 page paper looks at the Smart Car; popular in Europe it has faced difficulties in the US market since its launch. Looking at the car and its potential a SWOT analysis is presented in order to consider whether or not this has the potential to be a success in the US. Following the ...
Pages: 7
In five pages this paper addresses the post 1992 problems faced by Motorola in a consideration of company history, its future, and a SWOT analysis is also provided. Five sources are cited in the bibliography.
In five pages Boeing since Alan Mulally was appointed President is evaluated in terms of currenct goal assessment, culture, SWOT analysis, and future strategy recommendations. Four sources are listed in the bibliography.
Fareshare, formerly known as One Umbrella, is an organization that supports food charities. The writer assesses the situation of the organization in terms of the market it operates within, the stakeholders and with the use of a SWOT analysis. Eight sources are cited in the bibliography of this none page paper.
Grand Tourister Luggage Co needs to take action to reverse their falling sales. The writer looks at the firm, using a case study provided by the student the position of the firm and the difficulties they are facing are identified as well as the potential opportunities that can be utilized to increase sales though the ...
Pages: 6
In nine pages a possible Saudi Arabian expansion of Polo Ralph Lauren is examined in terms of its financial feasibility and includes a macro environmental consideration along with SWOT and Porter's Five Forces analyses with a recommendation supporting the expansion offered. Eight sources are listed in the bibliography.
This 7-page paper discusses aspects of marketing. Included are how Starbucks is a "New Era" corporation, a SWOT analysis for a start-up brewery, and the positioning of hybrid cars to different market segments. Bibliography lists 2 sources.
Using Hilton as at target a marketing assessment and plan is presented. The first part of the paper examines the hospitality industry in New Zealand using a PESTLE analysis, the second part then defines the target market and presents a potential marking plan to increase weekend leisure visitors. Ten sources arte cited in this ten ...
The writer looks at Samsung and considers the company from a number of different perspectives to explain the way in which it does, and may compete with in the UK mobile phone market. The company is examined using a number of models including the market based view (MBV), incorporating a Porter's five forces analysis, a ...
The writer looks at the potential of the UK government to develop and then market a new type of student loan. The paper starts by discussing the role and use of marketing in this context, the way that the government has been involved in financial products and then moves onto the an assessment of a ...
Pages: 33
Vodafone is a leading supplier of mobile telecommunications services. This paper presents an assessment and plan for the sponsorship deal. Five sources are cited in the bibliography of this ten page paper.
This paper discusses marketing strategies used by three companies, Harley Davidson, Triumph, and Honda. The focus of the paper is Harley Dsvidson and reports a brief history, business strategies, financial performance, sales, errors they made, and includes a SWOT and BCG. There are seventeen sources listed in the bibliography of this ten page paper.
The writer considers an idea for a new firm to sell retro style sportswear. The idea is presented looking at the product and the way it may be supplied. The marketing plan is then presented, looking at the strategy, the media to be used, general message as well as the budget and goals for the ...
The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and approach to marketing as well as a PEST and SWOT analysis are used to assess the position of the brand. The general marketing strategy is then considered ands used as the basis for a proposed new marketing ...
Pages: 12
The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at theme park visitors, is outlined and the primary and secondary target markets are determined. The writer also presents a SWOT analysis of the product. The paper is written as a basis ...
The writer examines the way that the iPod has been marketed by Apple, assessing the way the campaigns were designed to appeal to the target market. The writer uses a SWOT analysis to look at the strengths, weaknesses, opportunities and threats in the iPod marketing strategies. Eight sources are cited in the bibliography of ...
The paper looks at a new product developed for launch in Greece and Namibia. The product is to help smokers break their habit. The two markets are assessed with the use of a SWOT analysis and following assessment of an appropriate strategy for distribution three years finance forecasts are provided. Twelve sources are cited ...
In sixteen pages this paper uses SWOT and PEST analyses in a marketing plan of Greenwich, England's Cutty Sark tourist attraction. Fourteen sources are listed in the bibliography.
Pages: 16
In twelve pages this paper examines how to effectively market Mondavi wine with information presented in Harvard Case 9 302 102 and includes life cycle assessment, Porter's Five Forces Model, and a SWOT analysis. Three sources are cited in the bibliography.
In fifteen pages this paper discusses the advantageous competitive position of Outback Steakhouse in a consideration that also includes a SWOT analysis. Fourteen sources are cited in the bibliography with the inclusion of 2 illustrations.
Pages: 15
This paper provides a case study of Frito-Lay's Sunchip line of multi-grain snacks. The author includes a SWOT analysis as well as marketing suggestions. This fourteen page paper has two sources listed in the bibliography.
Pages: 14
In sixteen pages this paper examines the various marketing approaches taken by Wal Mart in an assessment that includes policies, strategies, objectives, the conglomerate's current financial position with a SWOT analysis and recommendations also included. Eighteen sources are cited in the bibliography.
This 12 page paper examines The Dell corporation. With a SWOT analysis, a Competitive Profile Matrix and an Internal Factor Evaluation Matrix, it is easy to see that this company's longevity is assured, but at the same time, it is likely that Dell should make a move. This sentiment is relayed through the entire report. ...
In sixteen pages this paper discusses the strategic approaches of Thornton's through implementation of Ansoff's Matrix, PESTEL and SWOT analyses, and Porter's Five Forces MOdel. Fourteen sources are listed in the bibliography.
In forty four pages this paper examines Singapore as a possible target market for Manchester United in a discussion of marketing strategies, recommendations, and such analytical tools as Porter's Five Forces Model, PEST, SWOT, BCG matrix, and product lifecycle. Twenty eight sources are listed in the bibliography.
Pages: 44
In ten pages this paper discusses marketing hiking boots that are high quality in this consideration of Cima Mountaineering which includes a casual hiker target market and SWOT analysis. Six sources are cited in the bibliography.
In twenty one pages this paper examines the Los Angeles locale of the House of Blues chain in a consideration of industry performance, marketing, and competition with a SWOT analysis also included. Sixteen sources are cited in the bibliography.
Pages: 21
In five pages this paper examines the WNBA's marketing strategy efforts and its grass roots successes. Seven sources are cited in the bibliography.
In nine pages this student supplied case study on Virgin Atlantic Airways includes an analysis of the problem, challenges, a SWOT analysis, 3 alternative suggestions and an assessment of their feasibility. There is no bibliography but there is the inclusion of one table.
In twelve pages the UK Asda supermarket chain owned by Wal Mart is featured in this case study that discusses how best to develop a new line of product with SWOT and PEST analyses conducted before recommendations regarding the test proposal are offered. Ten sources are listed in the bibliography.
In fifteen pages this paper presents a SWOT analysis in a consideration of how PepsiCo can effectively market its Tropicana juice with challenges addressed and suggestions made. Fourteen sources are cited in the bibliography.
In ten pages this paper applies Porter's Five Forces Model to an analysis of Viacom's market competition placement in the electronic entertainment industry. There are no other sources lsited.
In eight pages Nike's recent industry changes are examines in a consideration of its present strategy with a SWOT analysis included. Seven sources are cited in the bibliography.
In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be successfully entered with marketing strategies discussed and Porter's Five Forces model and SWOT analyses also included. Ten sources are listed in the bibliography.
In seven pages this paper chronicles the fall and subsequent rebirth of Schwinn thanks to mountain bikes in a consideration of its marketing mix with a SWOT analysis included. Seven sources are cited in the bibliography.
In ten pages Apple Computers is evaluated in terms of previous performance and outlook for the future through the employment of SWOT analysis and Porter's Five Forces model. Seven sources are cited in the bibliography.
In this paper consisting of eighteen pages the history and SWOT analysis of this mail order bookstore are examined along with the challenges posed by such Internet competitors as Amazon.com. However the company has persevered and enjoyed continued success through effective marketing. There are eight bibliographic sources cited.
Pages: 18
In eighteen pages this paper examines the restructuring efforts of Federal Express Chief Executive Officer Fred Smith with three SWOT analyses, Porter's Five Forces Model, its Kinko's acquisition, and entrance into electronic business among the topics discussed. Seven sources are cited in the bibliography with a chart and a table also included.
This paper consists of twenty pages and two parts that considers Hotel Chocolat, a UK small to medium sized enterprise that employs less than two hundred people, and discusses its communications strategies, and examines marketing through SWOT analysis evaluation and product exploration. Twenty sources are cited in the bibliography.
Pages: 20
This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, discussing the history of the company and the way it competes in a highly competitive market, looking at marketing goals, strategies and tactics. The paper includes the use of a Porters Five Forces analysis ...
This 15 page paper examines iTunes using several analysis models, looking at its position when the service was launched. The models used are the 4 P's looking at product, price, placement and promotion, a SWOT analysis looking at strengths, weaknesses opportunities and threats, the 4 C's of consumers, competitors, company and community as well as ...
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