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This paper is a marketing plan for a innovative device that will allow many small businesses that do not trade from fixed premises to take credit and debit cards using a connection to a wireless device. The paper presents a full marketing strategy, including the overall marketing objectives, general strategies and specific marketing tactics. Four ...
Pages: 17
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This paper is written in two parts, the first looks at the target market, differentiation and competition in the tablet PC market and the competitive advantages leveraged by Apple in order to consider future marketing approaches for the iPad. The second section looks at the way a purchase of an iPad is made, using ...
Pages: 4
In four pages this paper discusses a proposal for a photography grant featuring urban at risk youth with budget projections of for every invested dollar a 400 percent increase. Four sources are cited in the bibliography.
In five pages a case study of the U.S. Swatch Watch company is presented in terms of how it can be applied to important marketing issues such as business, SWOT analysis, and management. Onlyt the primary source is cited in the bibliography.
Pages: 5
In twenty three pages a marketing examination of Sainsbury's is presented that includes a SWOT analysis and comparisons with Wal Mart and Tesco. Fifteen sources are cited in the bibliography.
Pages: 23
In eight pages this paper examines the competitive market Toshiba faces for its tablet PC with a SWOT analysis and competition from Handspring, Acer, Panasonic, Samsung, and Fujitsu discussed. Four sources are listed in the bibliography.
Pages: 8
In eighteen pages this South African grilled chicken company is examined in the development of a new country marketing plan expansion that features a SWOT analysis to determine if this proposed venture is wise. Sixteen sources are listed in the bibliography.
Pages: 18
In seven pages JP Morgan Chase is the focus of this information technology analysis that includes change implementation, company statistics, and a SWOT analysis is also provided. Four sources are cited in the bibliography.
Pages: 7
In nine pages this paper discusses how to market a new colored hair gel and includes such topics as Duncan's Zero Based Planning Process, marketing communications messages, and a SWOT analysis. Seven sources are listed in the bibliography.
Pages: 9
This paper consists of five pages in which an analysis of the Cessna 172 is provided and the suggested SWOT technique to be used for a Textron Inc. analysis. There are three bibliographic sources cited.
This 5 page paper gives an overview of Wal-Mart Corporation as it is today, as well as discussing plans for future expansion. The writer also touches on the way employees are treated, and provides a SWOT analysis. There are 6 sources listed in the bibliography.
In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing market plan along with time line, plan analysis, marketing, SWOT, and environmental analyses discussed. Two sources are cited in the bibliography.
Pages: 6
In five pages a SWOT analysis is used in a Wal Mart evalution along with notations of various criticisms levied against this powerful corporation. There are three bibliographic sources cited.
In three pages this UK drugstore chain is assessed in terms of marketing and SWOT analysis. There are three sources cited in the bibliography.
Pages: 3
In six pages a rechargable value card that can be used online is examined in a marketing plan that includes suggestions as well as a SWOT analysis. Four sources are cited in the bibliography.
In eight pages this paper considers the micro and macro conditions of the hair industry and then applies a SWOT analysis to Italy's L'Oreal Elvive. Ten sources are listed in the bibliography.
The brand Elvive by L'Oreal is the focus of this business paper consisting of seven pages in terms of macro conditions as well as the band itself. The company is subjected to PESTEL, Porter's Five Forces and SWOT analyses. There are ten sources listed in the bibliography.
In a paper consisting of seven pages the company featured in this case study is analyzed in terms of mission statement, SWOT analysis, implementation plan and suggested strategies. This information can be made into a presentation using Power Point. Two sources are cited in the bibliography.
In five pages a SWOT analysis of the Apollo company named after the god of ancient Greece is presented. Five sources are cited in the bibliography.
The writer uses a case study provided to analyze White Castle, the first fast food hamburger company. The writer provides company history, characteristics of the company and industry, a SWOT, future marketing strategies and recommendations. The paper is five pages long and there are four sources listed in the bibliography.
In seven pages this paper analyzes Real Networks with the inclusion of a SWOT analysis and company recommendations. Three sources are cited in the bibliography.
In five pages the Blue Care Network component of Blue Cross and Blue Shield is evaluated in terms of a SWOT analysis and includes recommendations. There are five sources cited in the bibliography.
In four pages this paper discusses a customer education strategy in regards to the opening of a wine store with a SWOT strategy analysis, stock presentation, and store promotion types examines. Two sources are listed in the bibliography.
In three pages developing a new strategic marketing campaign for Guess? Inc. commences with a market definition and a SWOT analysis applied for plan assessment. Three sources are listed in the bibliography.
This paper compares and contrasts two furniture companies, IKEA, and Furniture Brand International. The author includes a SWOT analysis. This fifteen page paper has thirteen sources in the bibliography.
Pages: 15
This 13 page paper is a marketing audit on a medium sized business, using both a SWOT and a PEST analysis as well as considering issues such as the target market, segments and marketing mix. The company uses is Zumo, a fresh fruit juice and Smoothie bar. The bibliography cites 8 sources.
Pages: 13
In fourteen pages Starbucks is the focus of SWOT and PEST analyses with market position analyzed by Porter's Five Forces Model. Ten sources are listed in the bibliography.
Pages: 14
In four pages this paper discusses the market changes that negatively impacted Lego due to its complacency and assesses long term problem solutions through a SWOT analysis. Five sources are listed in the bibliography.
In seven pages this paper discusses mortar and bricks' company Barnes and Noble in an examination of various emarketing strategies with a SWOT analysis included. Six sources are listed in the bibliography.
This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests ...
Pages: 10
This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT ...
Pages: 12
This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and ...
Pages: 20
This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments ...
In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes despite its reputation as a women's shoes manufacturer. There are no sources cited.
This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the ...
In ten pages this paper presents a marketing analysis of McDonald's and includes the 4 P's and a SWOT analysis. Ten sources are listed in the bibliography.
In twenty pages the fictitious CompuCorp company is examined in terms of its problems and considers other PC companies Hewlett Packard and Dell in terms of a SWOT analysis that could provide CompuCorp with solutions particularly regarding strategies in ecommerce. Thirteen sources are cited in the bibliography.
In five pages this paper discusses a student supplied lawn product case study in which marketing mix is examined and there is also included a SWOT analysis. Three sources are cited in the bibliography.
In ten pages this paper examines Interbrew's strategy for expansion in a consideration of global branding and how market shares and profits can be increased by the selection of Stella Artois and also includes a SWOT analysis. Eight sources are listed in the bibliography.
This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product ...
This 6 page paper is based on a case study supplied by the student examining at the ice cream industry in the UK between the 1980's and 2000. The paper looks at strategic marketing decisions that were made, uses a Porters Five Forces Analysis, a PEST and a SWOT analysis to examine the industry and ...
This 5 page paper offers a marketing analysis of Amazon.com. The essay begins with brief comments about the company and the Web site, in general. The writer then uses the SWOT analysis and then, comments on the marketing using the 4P marketing mix concept. Bibliography lists 4 sources.
The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and finds it is leading in the craft beer market. The writer reveals that Anheuser-Busch would like to capture some of the Sam Adams market share for Michelob. The writer uses a SWOT analysis and Porter's Five ...
In a paper of five pages SWOT analysis is applied to the Ben and Jerry's conglomerate and the company's commitment to environmental and social causes that has added to their popularity as well as inspired criticism are also considered. There are three bibliographic sources cited.
In six pages this paper examines Rollerblade Inc. in a consideration that includes the 4 Ps and a SWOT analysis. Seven sources are cited in the bibliography.
In ten pages this paper examines Starbucks in terms of whether or not its UK market share should be expanded using Ansoff's Matrix but also applies corporate PEST and SWOT analyses. One source is listed in the bibliography.
In five pages Bubbles PLC and Doughit Pizza are examined in a case study that employs both PEST and SWOT analyses as well as Porter's five forces model in a consideration as to whether foreign market openings would be in these companies best interest with various strengths and weaknesses evaluated by the appropriate theories. ...
In this paper consisting of seven pages the Four 4's and SWOT analysis are utilized in this profile that also includes a company overview, its history, products, and goald. There are seven bibliographic sources cited.
In three page this paper presents a SWOT analysis in an overview of the Nintendo Company. Two sources are cited in the bibliography.
5 pages and 7 sources used. This paper provides an overview of the central aspects of the company Channel Islands Surfboards. This paper provides a SWOT analysis of this company, with a focus on the strengths, weaknesses, opportunities and threats to market performance and overall operation for this company.
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