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Papers On Advertising Issues (Page 2)
Sex in Advertising : This 20 page report discusses the use of
sex in advertising and marketing campaigns. Advertisers
readily admit that sex is an important part of their efforts to
sell products, especially certain products. Bibliography lists
15 sources. Adsex3.wps

Advertising Dictates Our Perception of Masculinity and
Femininity :
A 6 page paper on how advertising tells us what
is masculine and what is feminine, and the costs to society
and individuals of that representation in relationship to Jean
Kilbourne's "Still Killing Us Softly" and Naomi Wolf's "The
Beauty Myth." Bibliography lists 7 sources. Killsoft.wps

Canova’s "Pauline" In Alitalia Advertisements : A 4 page
paper discussing a single print ad for AlItalia, featuring
Antonio Canova’s "Pauline Borghese as Venus Victrix" quite
comfortably reclined in the seat of an airplane luxury first
class airplane. The paper discusses the blend of old and new,
and the illusion of quality and luxury stemming from the
images of the ad. Bibliography lists 3 sources. Alitalia.wps

Sex In Advertising : A 6 page paper arguing against the use
of sexual images in advertising. Briefly explored are the
extreme example of Calvin Klein’s kiddie-porn jeans
campaign in 1995 and the outrage--and increased sales--it
generated. The paper also looks at the ways in which this
advertising approach exploits women, and why marketers
continue to use it. Bibliography lists 6 sources. Adsex.wps

Sexual Motivation, Innuendo, and Promise in Advertising :
A 5 page paper discussing the subconscious, symbolic, and
blatant use of sexuality in the advertising of products ranging
from beer to baldness to attract male consumers. The
message is clear from advertisers, ‘if you drink the right beer,
you’ll get the beautiful woman.’ If you use the right product
anti-baldness product, you’ll get the beautiful women. Even if
you’re bald, if you drink the right beer . . . you’ll still get the
beautiful woman. Bibliography lists four-sources. Adsex2.doc

How "Rolling Stone" Magazine Sells Sex In Their
Advertisements :
In 5 pages, the author discusses how sex is
used in advertising in "Rolling Stone" magazine as well as in
other advertisements. Bibliography lists 5 sources. Sexrs.wps

Female-Exploitative Advertising : A 10 page research paper
defining just what constitutes exploitative advertising. Each
spring, the print advertisements of the previous year are
pooled for judging. It’s awards time again. Winning an award
for an ad is a true cap feather, but winning ads are not
necessarily the most effective. If an effective ad as one
designed with the built-in ability to reach the audience for
which it is intended, then one that grabs the attention of a
panel of experts is not necessarily the one that will work best
for its intended purpose. Calvin Klein indeed captured
attention, but that attention was accompanied by accusations
of exploitation and kiddie porn. Bibliography lists 8 sources.

The Exploitation Of Women In Advertisments : 7 pages in
length. The writer discusses the many ways that women are
exploited in advertising. Bibliography lists 7 sources.

The Role Of The Supermodel In Perfume Advertising :
A 6 page paper investigating the creation of the supermodel
from the point of view of the perfume industry. The
phenomenon of the supermodel is a growing one—in the
1930s, ‘40s and ‘50s models were largely anonymous, but
they began to be spending more time in the public eye after
Cheryl Tiegs. Now, they are celebrities in their own right,
albeit ones who sell product. Bibliography lists 5 sources.

Advertising to Children : A 5 page paper discussing the ethics
of advertising directly to children. One of the largest and
growing consumer markets is that of children under 15 years
old. This group increasingly has their own money with which
they can make their own decisions, and they are making those
decisions with a vengeance. For whatever reason, parents are
giving over spending decisions to their children. With older
children, it is good training for them to be making many of
their own purchasing decisions. But with the young ones,
marketing today is becoming increasingly deceptive in its
quest for increased creativity. Bibliography lists 8 sources.

Drunk Driving Campaigns / How They Persuade People Not
To Drink :
This 5 page paper provides an overview of current
drunk driving campaigns and considers the use of persuasion
and communication to impact individual choice. This paper
also considers the techniques utilized and why they are
important in reducing a propensity for drunk driving. No
additional sources cited. Drunkdri.wps

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