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In four pages the Vermont Teddy Bear Company is the focus of this analysis of external and internal factors. Five sources are cited in the bibliography with the inclusion of two graphics.
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This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
In nine pages this paper examines the proposed United Kingdom expansion of Starbucks in an analysis that includes SWOT and Ansoff's Matrix among other business plans and projections. Six sources are cited in the bibliography.
In eleven pages this paper examines how to promote a Northern California fitness and wellness center and includes budgets, marketing mix, a SWOT analysis, and outcomes are measured. One source is cited in the bibliography.
In thirteen pages Avon Products is examined in terms of historical overview, external environment, growth promotion, and a SWOT analysis. Four sources are cited in the bibliography.
In five pages this student founded company designed to serve freshly baked cookies to fellow students is examined with a SWOT analysis, suggestions, and conclusions offered.
This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not they are a marketing orientated firm. The paper includes a discussion on the propose of marketing in a modern organization, a SWOT analysis of the marketing, consideration of the B2B model and ...
Porter's Five Forces analysis and a SWOT analysis provide the basis for assessment of the Method company's place in its industry. Method has built competitive advantage with a narrow segment of the huge market for soap and cleaning products. To maintain that advantage and to increase it, Method will need to remain focused ...
This 7-page paper discusses aspects of marketing. Included are how Starbucks is a "New Era" corporation, a SWOT analysis for a start-up brewery, and the positioning of hybrid cars to different market segments. Bibliography lists 2 sources.
A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; market segmentation; market targeting; product positioning; and an implementation plan. Triumph's height of popularity was in the 1950s and 1960s; it went bankrupt in 1983. Salvaged just in time, by 2002 the company was ...
In thirteen pages a possible global expansion of Sweetwater Sweets is examined in a discussion of company history, mission and vision statements, three strategies and objectives, and a SWOT analysis. Four sources are cited in the bibliography.
In ten pages this paper examines the 2003 marketing efforts of McDonald's through SWOT and PEST analyses, and Porter's Five Forces models. Ten sources are cited in the bibliography.
A 4 page SWOT analysis of a south Georgia independent motel in the 1970s. Calvln and Christine Brown founded and operate a motel and offer overnight parking for campers and truckers traveling along the portion of Interstate 75 that takes travelers through south Georgia and into Florida. There is little in the area ...
In twelve pages this paper examines the economic and government of Cuba in a consideration of developing and marketing water sports in the region with PESTLE and SWOT analyses among the topics included. Eleven sources are cited in the bibliography.
In seven pages this paper evaluates the current situation of the famous Nordstrom's retailer and discusses future strategic alternatives with a SWOT analysis also included. Nine sources are cited in the bibliography.
A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to conclude that FedEx retains one of world's strongest and most recognizable brands but needs to focus on three general areas. Those are (1) continuing to identify and address areas not operating as efficiently as ...
Marketing management encompasses a variety of career paths. One of the more interesting is the marketing manager. This fourteen page paper examines the qualifications it takes to secure such a position and the number of jobs that are out there. A SWOT analysis completes the paper. Seven sources are cited.
This research report looks at both of these dot com companies and compares and contrasts them. A SWOT analysis is included. Marketing is a focus of this paper. This seven page paper has six sources listed in the bibliography.
In nine pages this student supplied case study on Virgin Atlantic Airways includes an analysis of the problem, challenges, a SWOT analysis, 3 alternative suggestions and an assessment of their feasibility. There is no bibliography but there is the inclusion of one table.
In twelve pages the UK Asda supermarket chain owned by Wal Mart is featured in this case study that discusses how best to develop a new line of product with SWOT and PEST analyses conducted before recommendations regarding the test proposal are offered. Ten sources are listed in the bibliography.
In five pages a portable printer known as PalmPrint is examined in terms of a marketing and business plan, mission statement, and SWOT analysis. Five sources are cited in the bibliography.
In twenty eight pages the electronic commerce industry is examined in an exhaustive examination that includes definitions of different category classifications as well as a SWOT analysis. Twenty three sources are cited in the bibliography.
In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT analysis, and plan for project evaluation included. Seventeen sources are cited in the bibliography.
In this paper consisting of eight pages ABC's readiness to compete with XYZ's managed care market dominance is discussed with ABC based on Cigna and XYZ on Blue Shield. Specifically considered are growth strategies and strengths of ABC, a SWOT analysis and the employer's final cost as a determinant factor. There are thirteen ...
In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketing principles' applications and a SWOT analysis included in the discussion. Seven sources are cited in the bibliography.
This is a comprehensive analysis including a SWOT analysis, a GE matrix analysis and many other inclusions. This paper is broken down into various subheadings for clarity. One illustration and various raw data are also a part of this paper. This twenty page paper has seventeen sources listed in the bibliography.
In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goals and measurement, and a SWOT analysis is also provided. There are no sources cited.
In five pages this paper considers Nike's external environment at the close of 2004 via PEST and SWOT analyses. Five sources are cited in the bibliography.
A SWOT analysis is applied to this strategic global analysis of Wal Mart International in sevenpages. Eight sources are cited in the bibliography.
In ten pages this paper applies a SWOT analysis to Upsher Smith Laboratories in order to determine its positioning in the generic drug manufacturing industry. Seven sources are cited in the bibliography.
In eighteen pages this paper examines SAB's position in 2001 and considers its global strategic approaches through Five Forces and SWOT analyses. Seventeen sources are cited in the bibliography.
A 10 page paper. This paper has three sections. The first section discusses demographic factors in Toronto, Canada as well as some data regarding the nation. The second section discusses a case about purchasing and the process one company used. The last case is about the Klondike company's owner considering opening a new business. This ...
In six pages Coca Cola's strategic position is assessed through SWOT analysis, Porter's five fources, and challenges new Chief Executive Officer E. Neville Isdell faces. Eight sources are cited in the bibliography.
A 16 page paper that begins with an historical overview of The Coca-Cola Company from its beginnings in 1886. This section also provides information about the company that many people do not know, such as it sells only the syrup for Coca-Cola products, not the finished bottle or can of Coke. It further provides some ...
In six pages this research proposal considers the differentiation theory and how it can be applied to testing differentiation as a component of Gucci's corporate success. Ten sources are listed in the bibliography.
This 9 page paper looks at the launch of the new Nokia 5800 XpressMusic. The paper is written in 3 parts. The first part of the paper looks at the concept of environmental scanning and why it is important to marketers. The second part of the paper undertakes environmental scanning, using a PESTEL and SWOT ...
In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are ...
This essay discusses a small business that provides services. The first section show the roles and responsibilities of the partners. The next section responds to an RFP and the last section presents a propose requirement document. There are two sources listed in the bibliography of this four page paper.
In ten pages this paper examines how to conduct a holiday company's marketing research in a sample proposal that presents a brief outline, goals, research design, collection and analysis of data, budget, timetable, and personnel consideration. Fourteen sources are listed in the bibliography.
In three pages this religious bookstore study proposal involves placement and considers the assessment possibilities offered by the chi square tool. Four sources are cited in the bibliography.
In seven pages this business proposal to Peter's Doughnuts from Lighthouse Roasters is considered in a belief that increased volume from the coffee supply will also increase margin of profit as well. Four sources are cited in the bibliography.
In five pages this paper presents a research proposal for that business and consumer market re branding of goods in Sri Lanka. Four sources are listed in the bibliography.
In five pages this paper discusses a study proposal for a successful relaunching of a brand in a determination of factors. Five sources are listed in the bibliography.
This paper is a research proposal aimed at investigating the broadcast media's use of cultural images. This three page paper has six sources listed in the bibliography.
This research paper offers a proposal that has as is goal discerning which approach is the most effective marketing strategy in terms of a global market. Drawing from primary resources, the writer offers a background data for determining such a strategy. This fourteen page paper has eleven sources in the bibliography.
A 9 page business proposal for a mobile oil change service in Denver, Colorado. The paper provides business description, competitive analysis and marketing concept. Mobile Oil Change provides a necessary service at competitive prices and at times and places convenient for customers. All companies owning any size fleet of vehicles needs the ...
This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of chocolate that is not fair trade certified. The paper starts with an introduction, aims and objectives and gives a justification for the subject. A literature review of relevant concepts is ...
This 16 page paper is a proposal for a project to examine the interaction between marketing and sales and determine ways of using marketing to increase sales. The proposal focuses on a product that is under performing, but meets customer needs and has potential sources of competitive advantage; fair trade chocolate, to use as a ...
The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketing. The proposal includes the research questions, the reason for the research a literature review and a methodological framework. Fifteen sources are sources in the bibliography of this ten page paper.
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