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This 9 page paper looks at a case study of Amnesty International supplied by the student, looking at the issues faced by Amnesty International in 2003 when membership is slowing down. The paper presents a SWOT analysis and suggests a new strategy. The bibliography cites 4 sources.
Pages: 9
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This 5 page paper is a reflective learning document looking at the lessons that have been learned on a course that studied the use of innovation and technology with strategy and the use of analysis models such as Porters Five Forces and SWOT.
Pages: 5
This 6 page paper looks at the way that employee development takes place in banks, using the example of an off shore bank. The paper presents a SWOT analysis and looks at the ways employee development may be improved. The bibliography cites 3 sources.
Pages: 6
This 6 page paper looks at the LVMH group., owners of brand names such as Moet and Chandon, Hennessey and Louis Vuitton. The paper gives an overview of the company, performs a SWOT analysis to look at the strengths, weaknesses, opportunities and threats. The value chain of one of the products is then discussed and ...
This 16 page paper examines PepsiCo giving a good overview of the company. The paper starts by looking at the mission statement of the company and its goals and objectives and then performed a swot analysis to look at the strengths, weaknesses, opportunities and threats that are faced by the company. Following this the grand ...
Pages: 16
This 19 page analytical paper examines Starbucks, the well known international coffee chain. Based on a case study written in 1996 the paper presents an in-dept SWOT analysis for the company for that period of time. The paper then presents some potential strategies for the future and makes recommendations. The bibliography cites 6 sources.
Pages: 19
This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing plan including an assessment of the current market position of the car, a SWOT analysis, a potential marketing strategy and action plan and control measures. Following the outline marketing plan the paper suggests ...
Pages: 10
This 29 page paper examines the well-known company Starbucks. The paper discusses the situation in 2007 including the performance of strategic posture, outlines the corporate governance in terms of the board of directors of the top management and then undertakes an in-depth discussion looking at the external and internal issues using a SWOT analysis. With ...
Pages: 29
This 5 page paper examines the distribution strategy of Wal-Mart. The first part of the paper performs a SWOT analysis to look at the strengths, weaknesses, opportunities and threats faced by the company and its’ distribution strategy. The second part of the paper makes recommendations to reduce their exposure to weaknesses and threats. The bibliography ...
This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are brief SWOT analyses on both companies. Bibliography lists 6 sources.
Pages: 7
This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of products including audiovisual, kitchen equipment and even cars. The paper presents a brief description of the company, business mission, a situation analysis which looks at the industry and performs a SWOT ...
Pages: 12
This 22 page paper assesses the US airline; Continental Airlines. The paper looks at the company as a whole including its background, history and mission statement, and then performs a SWOT analysis. The paper then undertakes a financial analysis of Continental airlines since 2001. The analysis is used to determine whether or not an investor ...
Pages: 22
This 10 page paper examines the heavy equipment machinery company Caterpillar. The paper is based on the case study provided by the student and examines the internal and external influences with the use of a SWOT analysis looking at the strengths, weaknesses, opportunities and threats. In the last part of the paper recommendations are made ...
This 15-page paper focuses on Chrysler's recent sale to Cerberus. The paper presents a SPACI and SWOT analysis, suggesting some steps Chrysler can take for the future. Bibliography lists 5 sources.
Pages: 15
This 10 page paper begins with a brief history of Chrysler, which introduced its first car in 1924 but when it acquired Dodge, it's history took a new beginning, in 1924. The history is extremely complex and long, thus, a shortened history of highlights is provided. The essay then turns to a SWOT of Chrysler ...
A 12 page paper based on this case study from Harvard Business School. The essay begins with a brief executive summary. A SWOT analysis is performed based on the presented information. The essay identifies some of the critical strategic issues at that time and offers a list of recommendations for GE. Bibliography lists 6 sources.
This 20 page paper examines the Scottish bottled water company Highland Spring. The paper begins with a situational analysis including a SWOT. PESTLE and Porters Five Forces model analysis. Marketing objectives are then outlined including the positioning and target market and a strategy to increase sales is presented based on the situation of analysis and ...
Pages: 20
This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to the company in the Republic of Ireland and the some of the problems it is facing. The analysis looks at the company's marketing objectives, the target market segments and ways that the segments ...
Pages: 17
This 30 page paper examines Church and Dwight, the corporate owner of the Arm and Hammer brand. The paper is based on an case study written in 2002 and analyzes the company's position, including its' background and strategic posture and uses a Porters Five Forces model, a SWOT analysis and a TOWS Matrix to analyze ...
Pages: 30
This 7 page paper analyzes eBay, including whether it needs to worry about the failure of online retailers and what sort of initiatives it should launch to remain on top in its market sector. The paper includes a SWOT analysis. Bibliography lists 5 sources.
This 9 page paper examines at Krispy Kreme and its' performance. The analysis includes a SWOT analysis, looking at strengths, weaknesses, opportunities and threats. Financial performance between the years 2004 and 2007 is reviewed and a Porter's analysis is conducted. The paper ends with recommendations. The bibliography cites 7 sources.
This 7 page paper looks at the process of organizational decision-making. Utilizing the eight elements put forward by Hammond (et al, 1999) for smart decision-making the process is demonstrated by looking at a financial company choosing an individual for promotion. Each of the eight elements is demonstrated and the final decision is assessed with the ...
The 30 page paper is an in-depth analysis of Ford and their position at the end of the year 2006. Paper that the difficulties the company of facing including the internal and external environment, assesses the current strategy and then presents a new strategy which may help the company achieve its long-term goals. An in-depth ...
This 7-page paper focuses on Home Depot, its financial strength, market position and SWOT analysis. Bibliography lists 3 sources.
This 16 page paper examined Hewlett Packard conducting an external and an internal analysis. The external analysis includes looking at the macro environment Porters Five Forces model and a briefly analysis comparing the company's performance averages. The internal analysis includes an examination of the competitive advantages and a SWOT analysis. The bibliography cites 12 sources.
A 5 page paper that analyses this company according to information provided in one article supplied by the student. The analysis includes a SWOT as well as the use of Porter's five forces, Porter's generic strategies for competitive advantage and Ansoff's matrix. Bibliography lists 9 sources.
This 10-page paper focuses on various strategic analyses on ExxonMobil. Included is a SWOT analysis, strategic direction and a Balanced Scorecard explanation. Bibliography lists 10 sources.
This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which looks at the product, Price, placement and promotion. Each of these aspects is considered individually. The paper ends with a SWOT analysis examining the strengths, weaknesses, opportunities and threats of the ...
This 5 page paper looks at the external environment impacting on Johnson and Johnson, using the external aspects of different analysis models, including the opportunities and threats from a SWOT analysis, Porters Five Forces analysis and a macro environment analysis. The bibliography cites 8 sources.
In six pages SWOT and STEP analyses are applied to Morgan Stanley. Six sources are cited in the bibliography.
In ten pages this paper presents a marketing analysis of McDonald's and includes the 4 P's and a SWOT analysis. Ten sources are listed in the bibliography.
In three pages this paper examines a company's decision to either fill equipment needs in house or through outsourcing with a SWOT analysis and recommendation included. One source is cited in the bibliography.
Pages: 3
A paper examining e-commerce strategy of the global communication giant, Sprint. The author includes a SWOT analysis of Sprint's strengths and weaknesses, opportunities, and threats for the company within their electronic operations. This seven page paper has seven sources listed in the bibliography.
In seven pages a budget, SWOT analysis, and 4Ps are discussed in this crawfish and seafood seasoning marketing plan.
In sixteen pages a financial analysis of Marriott includes product market scope matrix, product stretch, BCG matrix, product life cycle, the 7P's, SWOT analysis, and marketing mix. Eight sources are listed in the bibliography.
In nine pages Wal Mart is the focus of this strategic analysis that includes SWOT, human resources, corporate, mission statement, and goal considerations with recommendations offered. Four sources are cited in the bibliography.
In eleven pages the brokerage firm is analyzed in terms of background, trends, SWOT analysis, and recommendations are also included. Four sources are cited in the bibliography.
Pages: 11
In twenty pages the fictitious CompuCorp company is examined in terms of its problems and considers other PC companies Hewlett Packard and Dell in terms of a SWOT analysis that could provide CompuCorp with solutions particularly regarding strategies in ecommerce. Thirteen sources are cited in the bibliography.
In five pages this paper discusses a student supplied lawn product case study in which marketing mix is examined and there is also included a SWOT analysis. Three sources are cited in the bibliography.
In ten pages this paper examines Interbrew's strategy for expansion in a consideration of global branding and how market shares and profits can be increased by the selection of Stella Artois and also includes a SWOT analysis. Eight sources are listed in the bibliography.
In nine pages this paper presents an overview of restaurants in the United Kingdom with the primary focus being Garfunkel's with such topics as Porter's Five Forces, PEST, and SWOT analyses presented. Ten sources are cited in the bibliography.
In eleven pages a hypothetical United Kingdom global company evaluates India's construction industry in this paper that reads as a report to the Board of Directors with a SWOT analysis also included in the assessment. Eight sources are listed in the bibliography.
5 pages in length. The writer briefly discusses going public, horizontal merger and conglomerate merger, as well as provides a SWOT analysis for each one. Bibliography lists 4 sources.
This 6-page paper provides an overview of Dell Inc., as well as a SWOT analysis of the company and its competitors. Bibliography lists 6 sources.
This 15 page paper looks at event management. The management of the original Live Aid concert is examined using Shone and Parry (2004) event planning model, the event is then considered using a SWOT analysis examining the strengths, weaknesses, opportunities and threats as well as a PEST analysis which looks at the external influences, including ...
This 12 page paper is a PowerPoint presentation of 15 slides plus speaker notes to present a new marketing campaign for Avon. The presentation looks at the product and the current market, presents a SWOT analysis and then develops a marketing campaign based ion the current position and approach of the company to the product ...
This 6 page paper is based on a case study supplied by the student examining at the ice cream industry in the UK between the 1980's and 2000. The paper looks at strategic marketing decisions that were made, uses a Porters Five Forces Analysis, a PEST and a SWOT analysis to examine the industry and ...
This 5 page paper offers a marketing analysis of Amazon.com. The essay begins with brief comments about the company and the Web site, in general. The writer then uses the SWOT analysis and then, comments on the marketing using the 4P marketing mix concept. Bibliography lists 4 sources.
In fourteen pages this paper discusses the customer service issues plaguing the Wal Mart retail chain through an application of a SWOT analysis with a proposal regarding what can be done to regain consumer trust offered. Ten sources are cited in the bibliography.
Pages: 14
The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and finds it is leading in the craft beer market. The writer reveals that Anheuser-Busch would like to capture some of the Sam Adams market share for Michelob. The writer uses a SWOT analysis and Porter's Five ...
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