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This 15 page paper examines Nike. The paper is written into two parts. The first part of the paper looks at Nike and its' strategy with in its competitive environment using a SWOT analysis to examine the strengths, weaknesses, opportunities and threats of the company faces and a PEST analysis to look at the political, ...
Pages: 15
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The 16 page paper is based on the case study provided by the student. Z-Wing is a dominant manufacturer of aircraft it is facing stiff competition. The paper outlines the situation analysis of the company including a SWOT analysis, examination of the competition, product offering, keys to success, critical issues and historical results. The paper ...
Pages: 16
A SWOT analysis of United Parcel Service is the primary focus of this paper consisting of twelve pages with company history and marketing campaigns also discussed. Sixteen sources are cited in the bibliography.
Pages: 12
This is a paper about Intel. It includes some history, performance, and marketing strategies. Samsung and AMD are compared in terms of marketing. The paper includes a SWOT analysis and a BCG analysis and more. There are fifteen sources listed in the bibliography of this ten page paper.
Pages: 10
Marketing is an essential part of business, it is particularly important for new firms competing against dominant well established firms. The paper is a report assessing the position of Popchips, examining their current strategies and developing a new marketing strategy which will help them increase both market share and sales. Eighteen sources are cited ...
Pages: 29
The writer undertakes an analysis of the new car market in United Kingdom, with the aim of developing a marketing strategy for a fictitious company; Primo, to launch a small hatchback car targeting families. A full environmental analysis is undertaken, along with a consideration of the way the company can compete. The results of the ...
Pages: 24
A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business sectors in the company, including statistical data regarding sales and major events such as mergers. The report includes external and internal evaluations and discusses what external factors have an impact on the company's ...
Pages: 17
This 17 page paper is a comprehensive marketing plan for opening a new car wash in California. The paper presents a situational analysis, looking at the market including the demographics, the market needs and tends and the forecast for the market. A SWOT analysis is conducted and then consideration is given to the competition, the ...
Nokia has developed a cellular telephone that can compete with the iPhone, a multimedia touch screen telephone which can also act as an MP3 player. This 10 page paper looks at the way that new phone could be marketed. The paper is written in three parts the first part looks at how and why an ...
In ten pages this paper examines how to conduct a holiday company's marketing research in a sample proposal that presents a brief outline, goals, research design, collection and analysis of data, budget, timetable, and personnel consideration. Fourteen sources are listed in the bibliography.
This 13 page paper uses the Gap model to assess the Australian travel and tourism industry. The writer gives a literature review explaining the use of the model, and an overview of the travel industry and travel agents in Australia. The writer includes a SWOT analysis of Flight Centre, the largest travel agency in Australia, ...
Pages: 13
In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are ...
This paper reports a specific case of a hotel that wants to increase their Thursday night corporate guests. Research revealed the gaps in service from other hotels. They have used this to develop a plan to increase Thursday night stays. Student provided information. There are no sources.
Pages: 3
In eight pages the New York City health club industry is discussed in an examination of the marketing mix and competition for a proposed fictitious New York based gym. Five sources are cited in the bibliography.
Pages: 8
In twelve pages this paper considers a persuasive proposal regarding a fictitious scenario involving a condominium investment with legal issues also considered. Six sources are cited in the bibliography.
This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used widely as a marketing and PR tool; however it is not always clear if these sponsorships add value to the brand or impact on the brand and product perceptions. This paper presents ...
This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decreasing the quality of the bedding and the towels. The proposal contains the aims of the study and a methodology is presented.
X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 page paper is a market research plan outlining a potential approach to assess a market and a potential marketing strategy by undertaking secondary and primary research to assess the market and its ...
Pages: 4
This 22 page paper is a marketing plan aimed at increased revenue for a charitable organization; The World Wildlife Fund. The paper starts by analysis the position of the firm and then market, including assessing the potential target market, the influences in the market and the competition. The campaign proposed is for a subscription based ...
Pages: 22
Starbucks has a core competency in selling beverages. The firm needs to introduce new drinks in order to keep customers happy and renew the image. The writer outlines the reasons why the firm should investigate launching a fruit juice drink, defines a suitable sample population and gives a summary of the contents of the final ...
The writer presents a proposal for a new differentiated low cost airline to operate in Europe. The environment, competitors and potential gap in the market are identified and justified as viable before a marketing pan for a new airline is presented. Ten sources are cited in this eighteen page paper.
Pages: 18
Australian Online Bookshop is an online business based in Australia specializing in Australian books. The writer considers the business, how it operates and the general industry environment and the competition and then makes a marketing campaign proposal. Seventeen sources are cited in the bibliography of this nineteen page paper.
Pages: 19
The writer proposes the launch of a new and innovative product; a new installation system that allows solar panels to be installed on roofs facing the wrong direction. The paper outlines the new product and shows how it will satisfy a market need. The market is examined and an entrepreneurial marketing strategy is proposed. ...
In five pages this paper discusses how the Firestone tire fiasco prompted the TREAD Act legislation and considers the company's reaction in terms of marketing and nonmarketing strategies. Five sources are cited in the bibliography.
Pages: 5
In six pages a new product proposal for Clinique is considered in this case study on the cosmetics industy, culture, and law as each pertains to marketing along with the influences of activists and the media regarding environmental issues in terms of marketing decision making. Four sources are cited in the bibliography.
Pages: 6
In six pages this paper discusses how the United Kingdom could adopt a 3 strips campaign in a marketing case study and proposal of Adidas. Six sources are listed in the bibliography.
In seven pages selling a particular growth fund is examined in a market segment analysis and plan creation. Three sources are cited in the bibliography.
Pages: 7
In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions with the Internet and other proposals considered along with such topics as investment requirements and current retailer attitudes also addressed. Two sources are listed in the bibliography.
This 10 page paper looks at a research proposal to assess the views on the way that both nestle and Wyeth markets their infant formula. The paper consists of a terms of reference and then summarizes simulated findings complete with graphs. The paper ends with a conclusion. The bibliography cites 12 sources.
In a paper consisting of five pages a hypothetical venture between Nike and Levi Strauss is proposed and considers advantages and disadvantages such a joint sportswear line would have for each. There are five bibliographic sources listed.
In this paper containing fourteen pages the history and mission of the Dell Corporation is first presented and then a future proposal is considered along with a new strategic plan for the computer manufacturer. There are twenty sources cited in the bibliography.
Pages: 14
An amusement arcade is the focus of this feasibility study of eighteen pages and includes the use of a questionnaire a 4 P's proposal, the use of PEST analysis, and financial viability options to break even. There are nine bibliographic sources listed.
In ten pages this paper examines the methodology behind target marketing in a consideration of the average customer and topics including the customer base, specialty product to be marketed, and description of the company marketing the product. Nine sources are cited in the bibliography.
The writer examines the way in which a corporate identity kit may be designed for a hotel opening in Singapore. The development of the identity incorporates a requirement for the corporate identity to be retained while ensuring that there is a localized aspect to the image. The first section of the paper looks at the ...
This 1987 marketing case involving the public aquarium of Vancouver is examined in fifteen pages with problem definition, evaluation, factors of success, and conclusion presented in a Harvard methodology format. Five sources are cited in the bibliography.
In four pages this company is examined in an overview that includes problem analysis and long term success recommendations Famous Amos should have applied. One source is cited in the bibliography.
In twelve pages this paper considers the processes of manufacturing products and marketing as they pertain to Land Rover North America in this analytical case study. Nine sources are cited in the bibliography.
This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been in the Chinese mobile or cellular telephone market. The paper is starts with an introduction which includes the aims of the research to identify the current position of Nokia in China and ...
Pages: 50
This paper consists of five pages and considers what methodology the Dixon's Group might use regarding its focus upon DVD players only after announcing it would be discontinuing its VHS player sales in an examination of appropriate marketing adaptability. Six sources are listed in the bibliography.
This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess potential target markets, using a combination of quantitative and qualitative research methods. The second part of the paper describes three potential market segments, including demographic and psychographic characteristics, that may be useful to the ...
Pages: 9
This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive advantages it is using and the way these fit in with McDonalds core international strategies and with the market in China were competition is seen in the form of other western fast food ...
Pages: 54
In a paper consisting of 25 pages the emphasis on what Apple can do in terms of marketing strategies to effectively compete are discussed in the form of a thesis with an identification of the company's strengths compared with various marketing campaigns in order to determine if these strengths are reflected therein. Twenty five ...
Pages: 25
In four pages a person's efforts to start a local food delivery business is examined in an analysis of socioeconomics, demographics, and strategic considerations including pricing. There is no bibliography included and the original handout to this case is unavailable.
In thirteen pages this paper discusses the razor sales market success of Gillette in a research project sample that includes background, rationale, objectives, methodology, primary and secondary data, and a questionnaire example. Fifteen sources are listed in the bibliography.
In ten pages this paper proposes a research project on identifying problems in the Marks and Spencer UK retail chain in terms of research description, various approaches along with the methodology and techniques that are necessary. Thirteen sources are listed in the bibliography.
This paper researches how new car purchases are influenced in fourteen pages. Three sources are listed in the bibliography.
In five pages this research study proposals evaluates how this decision by Dixon's impacts marketing strategies with a literature review also included. Nine sources are listed in the bibliography.
This 6 page paper develops a marketing plan for a company selling power with the provision and running of wind turbines. The initial primary market is farmers and ranchers with power companies targeted later in the company’s development. The bibliography cites 4 sources.
In eight pages this budget airline base in New York is examined in terms of financial, marketing, and competitive analyses. Five sources are cited in the bibliography.
Marketing development and strategies of Yahoo! are the focus of this paper consisting of seven pages. Five sources are cited in the bibliography.
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